Is it possible to change my store name before launching?

Technical Q&A

Topic summary

Changing a Shopify store name before launch is supported; you can rebrand directly in the admin (backend dashboard).

Steps to change the store name:

  • Go to Settings > Store details in your Shopify admin.
  • Update the Store name field.
  • Click Save.

Additional optional updates and resources:

  • Business info (contact, address) can be edited via the business settings resource provided.
  • Launch preparation and growth resources shared: Preparing your Shopify store for launch, General checklist for starting a new Shopify store, How to make your first sale in 30 days checklist.
  • A screenshot was provided to illustrate the menu path, but the process is straightforward.

Outcome: The question was answered, and the original poster confirmed the guidance was helpful. The thread appears resolved with no outstanding issues or disagreements.

Summarized with AI on February 7. AI used: gpt-5.
1

Hi! I just decided I want to rebrand my store before making it officially available. Is there any way to do that? I want a different name.

2

Hi, @NickOlsson .

Welcome to the Shopify Community and thank you for sharing your question here!

To change the name of your store, this can be done directly within your Shopify admin. I’ll share the steps and screenshots below.

How to change your store name:

  • Head to your Shopify admin, Settings > Store details section.
  • In the Store name field, enter the new name of your store.
  • Hit Save.

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If you’d like to change any other information such as business contact information or business address, check out our resource on adding business settings for your store.

What will you be rebranding your store as? To help you get started out on the platform I’d be happy to share additional resources with you for the launch of your store. I’ve shared them below for better visibility.

Getting started resources:

Let us know if you have any additional questions or need help setting up your store.

All the best!

1 Like
3

Thanks a lot, Victoria!