It used to be that keyword density was very important in SEO ranking. If your keyword was shoes you had to repeat the word shoes many times and, at the same time, make sure you did not repeat it too much.
Thank you very much!
Here’s your quick checklist:
- Keyword in Title tag
- Keyword in Heading/name of product or collection
- Keyword in Description
- Display Reviews on product pages
- Add all info a user would need to decide if they want to give you their money or not
You are absolutely right, that used to be the golden rule, but today, chasing “Keyword Density” is actually dangerous.
Google now considers that old tactic “Keyword Stuffing,” and it is a fast way to get penalized. Algorithms have evolved to use Semantic Search, meaning they understand context. Instead of repeating “shoes” 50 times, you should use synonyms like “footwear,” “sneakers,” or “running gear”
To dive deeper into your keywords needs, a bit biased but you can check out our app SearchPie and have an in-depth look into your current keywords situation!
Hope this helps!