Is purchasing backlinks a good strategy for website ranking?

Hi!

One thing I need to know, will buying backlinks negatively affect my site’s rankings?

I mean because I am buying the links which is not recommended by google so will it have any negative impact? I am currently ranking at the bottom of page 2.

Folks on freelance marketplaces have countless gigs on this and their reviews are also satisfying. Should I do this?

Hey @planetjuniorseo

Buying backlinks can negatively affect your site’s rankings. Google’s guidelines specifically advise against purchasing links that pass PageRank. If detected, your site could receive a penalty, which may result in a drop in rankings or removal from search results.

While there are many gigs on freelance marketplaces offering backlinks, and some may have positive reviews, it’s essential to remember that short-term gains can lead to long-term penalties.

It’s recommended to focus on building high-quality, organic backlinks through content creation, outreach, and genuine partnerships.

Hello Planetjuniorseo,

Well, the simple answer to your question is NO!

Buying backlinks can actually negatively impact your website and its credibility. As search engine crawlers are becoming more advanced and smarter, they can easily detect the pattern in your website’s backlinks.

The search engine crawlers can penalize the website if they identify that the website is buying backlinks. This can hamper the ranking of your website and its visibility on the search engine.

The same goes for reciprocal linking, which is the process in which two or more websites link to one another.

So, it is suggested that you stop these practices as soon as possible, if you haven’t yet, as your websites can get penalized for the same.

Hope it helped!

Leesha

SEOKart