Hi @LaNorme ,
I am from Mageplaza - Shopify solution expert.
I would be happy to review your website and provide feedback on the performance.
Here are my recommendations to improve your traffic and conversion rate:
Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.
“This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.”
1. Improve SEO
Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively.
For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.
Here are some basic elements you should check:
Title Tags & Meta Descriptions:
- Each page should have unique, descriptive title tags and meta descriptions.
- Include relevant keywords without overstuffing.
You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website.
2. Run paid ads campaign
Maybe you try paid ads to see if there is anything the agency can help until you achieve a stable traffic.
With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to customers who are most likely to purchase your products.
Here is some advices from Shopify.
Besides, here are my recommendations regarding the UX/UI:
3. Add Favicon logo
A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.
4. Homepage
4.1. Banner
The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:
4.2. Featured product and you may also like
You should make the “Add to Cart”, and price information more noticeable. Also, adding “add to wish list” and “Quick view” buttons is another idea to encourage customers to buy your product. Here is a reference:
5. Search bar
- You should enhance the search by making larger product images, including price information, rating etc to enhance shopping experience.
- Adding search by brand, search by collection to improve search bar
- Below is a reference:
6. Adding review section on product details page
Customer reviews section will add social proof to your website. Your potential clients will know that you are a trusted brand. This will address buy hesitation from new customers. Here is a reference:
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!