Marketing and advertising help please

[Maria1202]

Hi everyone,

I am trying to get my store up and running but I am a little confused. How many marketing and advertising apps should l have? any help will be greatly appreciated.

Maria

[Maria1202]

www.chicanduniquecentral.com

[EmilyJohnson]

Hi @Maria1202 ,

Welcome to the Shopify Community! It can feel like a lot at first, but don’t worry—taking it one step at a time is the best way to go.

Where to Start

The number of apps you need really depends on your store’s goals. For example:

• If you’re looking to bring in more visitors, you might focus on apps that help with SEO, Google Ads, or social media marketing.
• If your goal is converting those visitors into customers, consider apps for email marketing, abandoned cart recovery, or customer reviews.
• To build long-term relationships with your audience, loyalty programs or upsell tools could be helpful.

Keep It Simple

In the beginning, it’s usually a good idea to stick with one or two apps that address your most immediate needs. Adding too many apps all at once can feel overwhelming—and sometimes, apps that do similar things can overlap or even conflict.

Personal Recommendations

Here are a few app categories that could be helpful:

1. SEO Optimization: Tools like SEO-focused apps can help you get more visibility on search engines. This is great for organic traffic in the long run. Tools like SEOPro help ensure your products and images are optimized for search engines, improving organic traffic
2. Email Marketing: Apps like Klaviyo or Omnisend are excellent for staying in touch with customers and running email campaigns.
3. Social Media Ads: If you’re advertising on Facebook or Instagram, apps for ad management or product catalog syncing can save you a lot of time.

Final Tip

Try out free trials whenever possible. It’s a good way to see what works for your store before committing to anything. And don’t forget to keep an eye on your store’s speed—too many apps can sometimes slow things down.

I hope this helps get you started! Feel free to share what kind of products you’re selling or what your main goals are, and I’d be happy to give more tailored suggestions.

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I hope our expertise can help you.

I recommend apps that cater to different aspects of your marketing efforts. For instance, using an email marketing app like Klaviyo can help you engage with your customers through targeted campaigns, while a social media advertising app can boost your visibility across platforms like Facebook and Instagram.

You might want to explore apps focused on customer engagement, such as Judge.Me or UpPromote, which can enhance customer interactions and drive sales through reviews and affiliate marketing. Incorporating a retargeting app is crucial as well since it allows you to reach out to potential customers who have shown interest in your products but didn’t complete their purchase. This kind of follow-up can significantly improve conversion rates.

In this case, I would highly recommend our Ako Marketing app. One of its standout features is its retargeting function, which effectively reconnects with visitors who have previously engaged with your store. By showing them tailored ads based on their browsing behavior, you can remind them of what they are interested in and encourage them to return and complete their purchase. This targeted approach not only enhances your marketing efforts but also helps in maximizing sales potential without overwhelming you with too many different tools. Furthermore, our app syncs with Klaviyo and Judge.Me, which helps you launch email marketing campaigns and organize reviews section effectively.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

[Yvonne_Yoast]

Hi @Maria1202 ,

When setting up your Shopify store, it’s important to be strategic about the number of marketing and advertising apps you use. While Shopify offers a wide range of apps to enhance your store’s functionality, including marketing tools, it’s crucial not to overload your store with too many apps as this can affect performance.

Here are some tips to consider:

1. Start with Essentials: Begin with a few essential apps that cover the basic needs of your store, such as email marketing, social media integration, and analytics.

2. Evaluate Performance: Monitor how these apps perform and contribute to your store’s success. If an app isn’t providing value, consider removing it.

3. Avoid Overloading: Installing too many apps can slow down your store and complicate management. Choose apps that offer multiple features or integrate well with each other.

4. Cost Consideration: Keep in mind that many of the best Shopify apps come with a monthly fee. Be mindful of your budget and choose apps that provide the best return on investment.

5. Focus on Quality: Opt for high-quality apps with good reviews and support, even if they cost more.

6. Use an SEO App: SEO is crucial for the success of your Shopify store. It helps improve your store’s visibility in search engine results, attracting organic traffic without relying heavily on paid advertising.

   You can use SEO apps like Yoast SEO for Shopify to optimize your store. These apps help with technical SEO aspects and provide analyses to improve the SEO and readability of your product pages

   I’m excited to let you know that the** Yoast SEO App** is now available on Shopify! This app can help you optimize your store’s SEO, improve its visibility and Rich Resuls. You can take advantage of a 14-day free trial to explore its features and see how it works for your store.

Ultimately, the number of apps you need depends on your specific business goals and needs. Start small, evaluate their impact, and adjust as necessary.

For more detailed guidance, you might want to check out resources like Yoast’s guide on Shopify marketing.

I hope this helps. Good luck with your store.

[Maria1202]

Hi Mazraoul

Sorry for the late reply l have been sick

Marketing apps I have are TXTCHAT, Omnisend and Sendinblue tools.

Advertising I am not sure what is the best options

I am totally confused. I appreciate all the help I can get

Maria

[Maria1202]

Also I am targeting mainly Australia as that is where I am from but happy to have any country really

[coffiend]

Others have mentioned Shopify apps that help with executing email campaigns by hand. If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It’ll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.