Marketing and advertising help please

Shopify Discussion

Topic summary

Maria is seeking guidance on how many marketing and advertising apps to install for her new Shopify store (chicanduniquecentral.com), targeting primarily Australia. She currently uses TXTCHAT, Omnisend, and Sendinblue for marketing but remains uncertain about advertising options.

Community Recommendations:

  • Start Simple: Begin with 1-2 apps addressing immediate needs to avoid overwhelming complexity and potential performance issues.

  • Key App Categories:

    • SEO optimization (SEOPro, Yoast SEO) for organic traffic
    • Email marketing (Klaviyo, Omnisend) for customer engagement
    • Retargeting tools (Ako Marketing) to re-engage visitors who didn’t complete purchases
    • Customer reviews and affiliate marketing (Judge.Me, UpPromote)
    • Automated personalized emails (Spreeflo) for time-strapped owners

  • Strategic Considerations: Monitor app performance, avoid redundancy, watch monthly costs, prioritize quality over quantity, and be mindful that too many apps can slow store speed.

Status: The discussion remains open with Maria still evaluating her options after receiving multiple vendor recommendations and general strategic advice.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
3

Hi @Maria1202 ,

Welcome to the Shopify Community! It can feel like a lot at first, but don’t worry—taking it one step at a time is the best way to go.

Where to Start

The number of apps you need really depends on your store’s goals. For example:

  • If you’re looking to bring in more visitors, you might focus on apps that help with SEO, Google Ads, or social media marketing.
  • If your goal is converting those visitors into customers, consider apps for email marketing, abandoned cart recovery, or customer reviews.
  • To build long-term relationships with your audience, loyalty programs or upsell tools could be helpful.

Keep It Simple

In the beginning, it’s usually a good idea to stick with one or two apps that address your most immediate needs. Adding too many apps all at once can feel overwhelming—and sometimes, apps that do similar things can overlap or even conflict.

Personal Recommendations

Here are a few app categories that could be helpful:

  1. SEO Optimization: Tools like SEO-focused apps can help you get more visibility on search engines. This is great for organic traffic in the long run. Tools like SEOPro help ensure your products and images are optimized for search engines, improving organic traffic
  2. Email Marketing: Apps like Klaviyo or Omnisend are excellent for staying in touch with customers and running email campaigns.
  3. Social Media Ads: If you’re advertising on Facebook or Instagram, apps for ad management or product catalog syncing can save you a lot of time.

Final Tip

Try out free trials whenever possible. It’s a good way to see what works for your store before committing to anything. And don’t forget to keep an eye on your store’s speed—too many apps can sometimes slow things down.

I hope this helps get you started! Feel free to share what kind of products you’re selling or what your main goals are, and I’d be happy to give more tailored suggestions.

1 Like