I really need help with marketing if anyone can help
Topic summary
A user seeks marketing assistance for their business but initially provides limited details about their specific needs or current situation.
Clarification Process:
- Other participants request more specifics about which strategies have been tried and whether the focus is traffic, sales, or both
- The original poster confirms they need help with strategies and are targeting both traffic and sales
Recommended Strategies:
SEO & Content:
- Optimize product titles/descriptions with keywords for organic traffic
- Create blog content related to products
- Ensure mobile-friendly site with fast loading times
Email Marketing:
- Use Shopify Email (free up to 10k emails/month) with signup discounts
- Implement abandoned cart automation
Paid Advertising:
- Start with targeted social media ads ($10-20/day budget suggested)
- Use Google Ads and Facebook Ads for demographic targeting
- Deploy retargeting campaigns for visitors who didn’t purchase
- Install conversion tracking pixels
Additional Tactics:
- Partner with aligned influencers
- Simplify checkout process
- Create urgency with time-sensitive promotions
- Implement loyalty/rewards programs
- Monitor performance via Google Analytics and Shopify analytics
One participant offers a referral to someone currently managing their successful store’s marketing.
5 Likes
Hello there Brett @brett88 I believe that you should be more specific with your request for marketing help here and what you need exactly. If you are looking for someone to handle and oversee all your marketing operations across different platforms and mediums, then I recommend that you find one on a freelancing platform such as Upwork or Fiverr.
Just help with strategies
2 Likes
Hello @brett88 ,
Can you be more clear on which marketing strategy which you have used before now?
So that I can know the idea I can give to you about marketing…
Optimize product titles and descriptions on Shopify stores using keywords for SEO so as to increase natural traffic.
You can capture and convert leads by; using Shopify Email (free up to 10,000 emails/month) with a signup discount and abandoned cart automation.
When promoting through social media make sure that you create interesting posts as well as use targeted ads available through Shopify’s integrations (begin with $10–20/day).
Also include in the website a blog having articles related to various products for SEO and additional content value.
Go through Shopify’s App Store for applications such as Klaviyo or Loox.
What are you targeting in your store, is it traffic or sales? Strategies are yours.
Both
Hey,
You can definitely follow the strategies mentioned by others, if you’re looking for a comprehensive marketing strategy, here’s one. I have managed to put down all teh tips relevant to SEO, social media, website, content marketing, ads and more.
You can save this answer in a doc and use it as a guide.
Also, if you’re interested in exploring tools to automate most of your marketing efforts, please let me know.
- Clearly define your Unique Selling Proposition. This clarity will guide all marketing communications.
- Conduct thorough market research to identify the demographics, preferences, and behaviors of your potential customers.
- Set clear goals, such as increasing website traffic by 20% in three months or achieving a 15% conversion rate on a particular product line.
- Identify relevant keywords and incorporate them naturally into product titles, descriptions, meta tags, and URLs.
- Develop informative and engaging content, such as blog posts or guides.
- Ensure your website has a clean, organized structure with fast loading times and is mobile-friendly.
- Offer incentives like discounts or exclusive content to encourage visitors to subscribe to your newsletter.
- Use a Conversion pixel app to track customer’s key events. If you’re running Google Ads, you can Nabu for Conversion pixel app, this app also offers a free plan and boosts a Built For Shopify badge.
- Focus on social media platforms where your target audience is most active. For instance, Instagram and Pinterest are ideal for visually appealing products.
- Maintain a cohesive brand voice and aesthetic across all platforms.
- Depending on your product, partner with influencers who align with your brand values and have a genuine connection with their followers to expand your reach authentically.
- Use platforms like Google Ads and Facebook Ads to create campaigns targeting specific demographics, interests, and behaviors.
- Deploy retargeting ads to re-engage visitors who have interacted with your site but haven’t made a purchase, reminding them of products they viewed.
- Use professional, high-resolution images and videos to showcase products from multiple angles.
- To reduce cart abandonment rates, simplify the checkout process by minimizing the number of steps and offering multiple payment options.
- Create a sense of urgency with time-sensitive promotions to encourage immediate purchases.
- Offer product bundles at a discounted rate to increase average order value and provide customers with perceived added value.
- Implement a rewards system where customers earn points for purchases, reviews, or social shares, incentivizing repeat business.
- Use tools like Google Analytics and Shopify’s built-in analytics to monitor website traffic, user behavior, and sales performance.
My Shopify store is really doing well in making a decent sales, it is somebody that helped me with the marketing and promotion and she’s still managing it. If you are now interested in this let me know so I will tell you how to get her
Hi @brett88
Concerning marketing build-up, it is very necessary to have a unique and outstanding page content. Here at first, you can focus on content optimization and brand sense establishment. After that, check the issues detected from Google Search Console and do your best to resolve as many as possible. In this way, it will bring support for your marketing as well, thank you.