Marketing

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Topic summary

A user seeks advice on marketing strategies and sources for their business.

Key recommendations provided:

  • Social media presence: Leverage platforms like Facebook, Instagram, and TikTok where target customers are active to share brand content and drive traffic

  • Customer feedback: Use post-purchase survey apps to identify which channels converting customers come from; reward participation with coupons or loyalty points

  • Paid advertising: Run campaigns on platforms matching customer profiles; concentrate resources on the strongest-performing channels once identified

  • Strategic foundation: Define clear goals (traffic vs. sales vs. product promotion) and target audience before selecting tactics

  • Marketing tech stack: Build using third-party apps for communication, loyalty programs, and pop-ups

  • Customer retention: Implement segmentation and personalized email campaigns for existing customers; one participant promotes their app (Spreeflo) for automated, hyper-personalized email marketing

The discussion remains open with no specific resolution, offering multiple approaches rather than a single recommended path.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

What should I do about marketing ? where do you get your marketing from usually ?

1 Like
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Hi @aimanhasan ,thanks for posting here!
You can try putting some effort into these:
1. Social Media: Using Facebook, Instagram, Tik Tok or the platforms that your potential customers migh use. The social media platforms hepls you share about your brand, your products that will help bring traffic to your site.
2. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again.
3. Create ads campaign: This include many types of platforms (Facebook, Instagram, etc), you can choose ones that fit with your customers’ profiles.

Once you find out your strongest marketing channel, focus more effort and money on that.
If you feel like my answer is helpful, please mark it as a SOLUTION and give Like. Let me know if you have any further questions.

3

Hi there! The first step to any marketing strategy is to define your goals and target audience. Do you want to bring traffic to your website? Or complete a certain amount of sales? Maybe promote a certain category or product? Your target audience is also key - defining who is the best person to buy from your site is crucial in building a successful marketing strategy. Then, you can start building your marketing stack using third-party apps. Ideally you need a communication app, a loyalty app, a pop-up app, and so on. Check out this blog post for more details :slightly_smiling_face: https://www.gameball.co/blog/best-shopify-apps-to-support-your-store

4

Once you acquired new store visitors with your marketing efforts, you’d also want to keep your existing customers engaged. This means regularly performing customer segmentation and preparing marketing campaigns for each of these segments. All of this can be quite overwhelming if this is your first time.
This is why I built Spreeflo as a Shopify app. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It’ll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers.