Master the holidays with Shopify: Top 10 strategies for a successful season

Topic summary

A Shopify webinar held on August 23rd covered 10 strategies for preparing for the holiday season, Black Friday Cyber Monday, and leveraging Summer '23 Edition features. The session is available for replay, with a community hub providing recordings and resources.

Key Questions Addressed:

  • Shopify Collective eligibility: Available only to US-based stores using USD with Shopify Payments activated and $50K+ revenue in the past 12 months. Eligible users receive email/home card notifications in their admin.

  • Shopify Shipping vs. Flexport: Shopify Shipping is a built-in tool for merchants who self-fulfill orders, offering pre-negotiated rates with carriers (USPS, UPS, DHL, Canada Post). Flexport is a comprehensive 3PL supply chain solution for complex fulfillment needs (freight, inventory storage, product prep). Shopify Shipping currently available in Canada, US, UK, France, Spain, Italy, and Australia—not yet in Germany, though teams recognize its importance.

  • Drag-and-drop site editor: Now available for Shopify Plus merchants only, accessible via online store settings > Customize checkout.

Participants found the webinar helpful for discovering new apps and features ahead of the BFCM season. The discussion remains open for ongoing questions through August 25th.

Summarized with AI on November 17. AI used: claude-sonnet-4-5-20250929.

Webinar available for replay below!

What to expect:

On August 23rd at 11am EDT, prepare to uncover the top 10 strategies to implement before the holidays: learn how to expand your reach, maximize sales, and prepare for a successful Black Friday Cyber Monday, and holiday season. Our team of Shopify experts will share the best ways to sell more by leveraging some of the latest products and features introduced in the Summer '23 Edition.

Get your questions answered - Post in the thread below!

During the webinar, we want to ensure that you have all the information you need to succeed. That’s why we encourage you to ask questions directly in the thread below by clicking on the “reply” button where our team of experts will reply to you directly, from now until August 25. Feel free to seek clarification, request specific examples, or share your own experiences – we’re here to help you every step of the way.

Please note: While our product experts will strive to answer all your questions, there may be some queries we may not have immediate answers. Rest assured, we value your questions and will take them away to work on them. We appreciate your understanding and participation!

Post-event:
Explore the Shopify Community Hub for access to the webinar recording and helpful resources for each featured product.

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I’m a new user and have heard Shopify Collective mentioned a few times, but can’t seem to find it in my account. Is it limited?

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Hi @RevengeOfMyers ! Thank you for your question.

To be eligible for Shopify Collective, your store must be based in the US, use USD, have Shopify Payments activated, and have made at least $50,000 in the past 12 months.

You can learn more in this article from the Shopify Help Center.

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Ah! Ok. Will I receive a notification when that happens?

How is Shopify Shipping different from Flexport?

Is Shopify Shipping going to be availabe for Germany before BFCM 2023?

Thank ya’ll for this webinar! I found it very helpful and look forward to more of these!

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When will the Drag and Drop web feature be available?

Hey there, Shopify Shipping is our built in shipping and fulfillment tool designed for merchants who ship orders themselves. As your orders come in, you can simply select those orders, then buy & print shipping labels directly in Shopify using our pre-negotiated rates with UPSP, UPS, DHL Express, Canada Post, and more.

Flexport on the other hand is a 3P solution that lets you track the movement of your goods across the entire supply chain, where you can book and track freight shipments, collaborate with your suppliers, and more.

For more info Shopify Shipping, you can check out this page on our website and in the Shopify Help Center

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So glad it was helpful, and happy you were able to join us today, CTKLENR!

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Shopify shipping is currently not available in Germany. Shopify Shipping is available to businesses that have eligible fulfillment locations. Eligible locations can be found in our help doc here

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This webinar was very helpful especially because of the new apps and features, so that we can use it more effectively for upcoming BFCM season.

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Hey @Kate1919 - to add to Tito’s response, while we don’t have any immediate plans to launch Shopify Shipping in your region this year, rest assured that it’s top of mind. Our teams are fully aware of the importance of supporting Germany as a key region in the future.

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I think this post is missing some links. Here is the link to learn more about Shopify Shipping in the Help Center.

https://help.shopify.com/en/manual/shipping/shopify-shipping

To add more to this, Shopify Shipping is really meant for merchants who want to manage, fulfill and ship orders themselves. Its a great option if you want to streamline shipping operations by just using Shopify’s built-in capabilities to manage, fulfill and ship your orders. We have great rates with top carriers across Canada, US, UK, France, Spain, Italy, and Australia.

Flexport is a more comprehensive supply chain management solution for merchants with more complex fulfillment requirements like product prep, freight services, inventory storage, etc.

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Hey there, thanks for reaching out! This feature is available now, you can navigate to your online store settings and select Customize checkout. With that being said, this feature is only available to Shopify Plus merchants at this time. More details can be found in this help center doc

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Thanks so much for joining Tope. We are happy that you found the webinar helpful and wish you a great BFCM season.

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So many new apps and features! Hope you can find some that will work for your business, Tope, and thanks for joining us today.

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Thanks Shauna, sorry not for the checkout, for the whole site. The capability to edit the site with drag and drop features as shown in the Summer 23 release.

I wish this a live webinar

Hey @RevengeOfMyers !

Feel free to review installation instructions in this Shopify Help Center article. If your business is eligible to get access you will receive an email and/or home card in your Shopify admin.