I’ve spent the past couple of months working on an in-house video format. Since we work with e-commerce software, the idea was to create a media space for the industry where we could talk about real, here-and-now challenges in e-commerce and the marketing around it.
The latest episode is with a Shopify Plus partner, where I wanted to put more focus on the platform and Shopify itself.
Curious if the format works for you – we’ve tried to shape each episode around the guest, but still keep it within the world we operate in. Any feedback is more than welcome.
It’s a great format. To maximize its impact, focus on three key things.
First, ensure every episode is highly actionable, providing specific takeaways that merchants can implement. Second, treat your long-form episode as a source for 10-20 pieces of micro-content by clipping every key insight into short, shareable videos for social media.
Finally, make it incredibly easy for your guests to promote the episode. Send them a package of pre-made clips, quote graphics, and social media copy to help you tap into their network and build credibility.