My google merchant center is suspended

Topic summary

Issue: One of two ecommerce sites’ Google Merchant Center (GMC) accounts was suspended. The owner considers redirecting the suspended site to the other site with an approved GMC and asks if this could affect the approved account.

Attempts: The owner tried reinstatement and fully redesigned the website, but the GMC remains unapproved.

Guidance provided:

  • Google typically suspends merchants operating multiple GMC accounts. Standard expectation: 1 business/merchant = 1 account/website.
  • Recommendation: Do not create or keep new accounts as a workaround. Close any new accounts/websites and focus on the original account/website.
  • To resolve, fix the issues on the original suspended account; creating a new account is not a solution and won’t bypass suspension.

Open points / risks: The impact of redirecting the suspended site to the approved site’s domain/GMC was not directly confirmed. Given Google’s stance on multiple accounts, there is implied risk but no definitive answer.

Status: No resolution yet. The owner requested expert help; next step is to address and remediate the original account’s violations.

Summarized with AI on December 22. AI used: gpt-5.

Hi,

I was running two ecommerece stores with approved merchant centers. But due to some reason, one of my merchant center account has been suspended. I have tried my best but unable to reinstate it. Now i am planning to redirect all of my website which has suspended merchant center to the other website which has approved merchant center. Will this effect my approved website merchant center or not?

I have tried everything but its not approving. Changed my website completely. but still they are not approving my merchant center.

1 Like

As you indicated, one of your GMC accounts. Please note that Google usually suspends merchants with multiple accounts. Generally Google expects 1 business / merchant = 1 account / website.

I recommend that you close down and new accounts / websites you created, and keep only the old original account / website.

Can you please connect me with the expert which helped you. I will be very much thankful

2 Likes

Ok but the old merchant is suspended

To resolve the suspension it is recommended to fix the issues for the original account. As you can imagine, if creating a new account was the solution, there would be little point suspended you in the first place.