Hello,
here is my first store created on shopify, I would like to have opinions on it.
Don’t hesitate to say what’s wrong or not working about the design
Hi @LewisRED ,
Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.
Firstly, congratulations on your new store! Your store looks stunning. I can tell you have put a lot of effort into building it. To improve your store and make it more convincing to potential customers, I have some recommendations for you. Please kindly check them out:
1. Homepage
-
Make your header sticky: It’s essential to have a sticky header on your homepage to help users access the main menu, search bar, or other navigation buttons at any time without needing to scroll back to the top of the page.
-
Hero banner: I love your current hero image; it looks quite attractive. However, consider changing your image into a video or slider. This can effectively allow you to showcase your product and brand story in a dynamic and compelling way, creating a memorable impression with your visitors.
- Add instagram feed: You might consider adding an Instagram feed to showcase your highlighted products and compelling stories, encouraging visitors to interact with your website by exploring dynamic and visually appealing content. For example:
- Add Customer review: Displaying customer reviews prominently on your homepage can effectively build credibility for your products, therefore, it can lead to a higher conversion rate. Here is a good reference you should follow:
- Add a Promotional Deal: I recommend adding a promotional deal that offers limited-time discounts on some best-selling products to drive more sales.
2. Product Page
- Add a ‘How to Style’ Section: You might consider adding a section that provides styling tips to help customers visualize how they can wear your products in different contexts, such as with various outfits or for specific occasions
3. Support
Last but not least, don’t overlook the importance of customer support for your new online store. It’s essential for ensuring a positive shopping experience!
I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.
- You can add a widget that contain FAQ like this with MooseDesk:
- Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Once again, congratulations on creating such an inviting online store! Keep up the fantastic work, and I wish you the best of luck in the future
Hi @warleo ,I’m Garcia from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Homepage
- Have a favicon for your store
Whether you’re putting the final touches on your online store or it’s already up and running, don’t overlook the significance of adding a favicon! It’s a small yet crucial detail that can enhance your website’s appearance and reinforce your brand.
By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company’s page.
You can check this Shopify guide on how to add a favicon - https://help.shopify.com/en/manual/online-store/images/add-favicon
- Reposition the content and CTA on hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website so you need to get consumers to know exactly what you’re having in 5 seconds first. Though the current banner can tell exactly what you are selling, the content and CTA button on it is hiding almost the main part of the hero banner. That’s why I suggest you change the position.
Also, please make sure that the banners are of high quality. This one should be rechecked:
- Reduce the white spacing on 2 sides of this section
- Use high quality images so your store would look much more professional
- Add more sections
- Benefit section: This section gives your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase.
- Testimonial - customer reviews: This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos. Here is a demo for you:
2. Product page
- Color swatch
Product color swatches enhance conversion rate by reducing the number of clicks for customers to find the product they want. The shorter and easier a customer’s path to the desired product is, the more likely they will make a purchase.
Currently, the color swatches do not seem to work well and I think you should recheck it. By fixing this, your customers are able to compare them easily and make a purchase decision.
- Move the size guide close to the size variant
This would be more convenient for your users when they want to choose a suitable size and make a purchase. The current position makes it easily overlooked and it’s not logical at all.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
Hello,
I hope you are doing good and welcome to the Shopify Community!
I am San from MS Web Designer
Thank you for sharing your store URL. This allowed me to go through your site.
You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.
Here are some recommendations:
Header:
1.Favicon missing
2.Wishlist missing
3.Social media Icon missing
You can follow this
Homepage: (First Impression is the last impression)
The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.
- Desktop navigation is missing in the store.
2.Featured Products / all Title should be Optimized and Seo Friendly.
3.Add Meta Description for all Products
4.Add a featured collection on your home page with an add to cart button to increase the average conversion rates.
5.Add sticky add to cart button on home page collection features.
6. Add a Lead magnet section on Home Page.
7.If Possible, add Instagram feed on the home page.
8.Add customer reviews on the home page to gain the trust of the customer.
9.Highlight the USP of your product or service.
10.Footer must be compact and informative and should contain social media icons to personally understand the brand.
Collection and Product Page:
-
Add Sticky add to Cart and Buy now Button for quick checkout
-
Add Trust Badges bellow add to cart or Buy now Button
-
Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping
-
Add Mouseover on 2nd image Features
SPEED Optimization:
1.Your site might be in need of Optimization too. As per Google Insights, your site score is 17 which means that attention is required here. A well-optimised site rates 60+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don’t want to invest in advertisements.
Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall.
I hope this helped!
Please feel free to contact us for any further help that you might require.
Best regards,
San.
Thanks a lot for all your help
I could fix some problems, now I have to optimize my shop’s speed
is there someone you know how to put my favicon on a seach browser ?
Hello,
Thank you for your response.
Please let us know your preferred means of communication.
Regards,
San
DM is the way I preferred to communicate