NEEDED Shopify Expert for My Store

In need of an Expert for my Shopify Store as I got some custom work done before on my Theme and that seems to have messed a little with my store’s data structure which Google would need to index certain pages / info.

Basically need help with:

  • Cronicals
  • Store Data
  • breadcrumbs
  • SEO
  • General visibility of my products on Google

As I’m selling unique luxury goods one by one, this is no drop-ship store in case that makes a difference. I really need someone capable of implementing crucial changes to the theme code to boost visibility and performance.
Looking for someone to work with long-term, but I’m clueless on where to look out on.

Thanks everyone in advance.

3 Likes

Hello @e2024 ,

I hope you are doing well!

Basically, we can help you with the requirements like Theme changes and other store data with Google as per your requirements.

Can you please email me at ankit@aitrillion.com so that I can check the requirement for you?

Hey @e2024

You have come to the right place, and I surely would love to help.

If you don’t mind telling me a bit about the website, you could send me a private message, and I will learn about your objectives, audience, and current challenges. That way, I can provide the best advice on improving your website’s overall attractiveness and avalanche effect, whether it’s conversion increases, improving the user experience, or aligning it with your design vision.

Connect with me directly by Clicking Here and we can get everything started giving out the right path for your website.

Looking forward to hear from you.

Warmly,
Moeed

Please read and reply if you think you can help!

______________________________________________

Need Shopify SEO & Performance Expert (Technical SEO, Rich Results, Core Web Vitals)

Store for Pre-Loved Luxury

Goal

Maximize organic visibility (incl. Rich Results) and front-end performance (Core Web Vitals on mobile). Scope covers technical SEO, structured data (JSON-LD), indexing/robots control, redirects, and theme performance in Shopify.

Current Situation

  • Domain move from eluxestore.deeleganceduluxe.com completed.

  • GSC shows “Crawled – currently not indexed”, some 404s, and robots quirks.

  • Duplicate Product schemas existed at times; Organization/WebSite schema missing on some pages.

  • Custom robots.txt.liquid present; blog should be crawlable, policies can remain blocked.

  • Theme is customized → needs a cautious code review.

  • Products are pre-owned → use UsedCondition

Scope (please quote for the full package)

1) Technical SEO Audit & Fix

  • Indexing/Coverage (GSC): find reasons for “crawled, not indexed”, clean 404s, validate fixes.

  • 301 Redirects: CSV mapping from legacy eluxestore.de URLs to new product/collection/blog/page paths.

  • Canonical strategy: exactly one canonical per page, no parameters; handle variants/filters/sort properly.

  • robots.txt.liquid: allow /blogs/, optionally disallow /policies/; keep /cart, /checkout, /search, recommendations blocked; verify in GSC robots tester.

  • Sitemaps: review Shopify sitemaps, resubmit, ping; trigger URL Inspection for key pages.

  • Internationalization: only add hreflang if truly needed (currently single language).

2) Structured Data (JSON-LD) — Rich Results Ready

  • Organization + WebSite (SearchAction) site-wide.

  • Product schema server-side on product pages: name, description, image[], brand, sku, mpn/gtin* (if available), offers.price, priceCurrency, availability, and itemCondition=UsedCondition.

  • BreadcrumbList site-wide.

  • Deduplicate: remove conflicting schemas from apps/themes → end state = exactly one Product schema in source.

  • Validate in Rich Results Test and GSC “Enhancements”.

3) Theme & Code Review (Liquid/JS/CSS)

  • Clean up: duplicate/legacy snippets, hard-coded domains, unused scripts.

  • Images: correct image_url/srcset, fetchpriority="high" for the hero/first image, loading="lazy" for the rest, WebP/AVIF where possible.

  • Performance: reduce unused CSS/JS, defer non-critical third-party scripts, minimize app bloat.

  • Core Web Vitals (mobile): target LCP ≤ 2.5s, CLS ≤ 0.1, INP ≤ 200ms.

  • Accessibility/SEO basics: single H1, logical H2/H3, meaningful alt texts (can auto-generate from product title/variant), clean meta titles/descriptions.

4) Merchant Center & Policies

  • Review Google Merchant Center (Shopify Google app/feed), shipping/returns info compliance.

  • Shipping Policy (DE/AT) available; indexing not required, must be visible in store.

  • Reflect margin scheme (no VAT itemization) appropriately in feed/schema.

5) Internal Linking & Crawl Path

  • Strengthen links between home/collections/blogs (top products, guides) to reduce “crawled, not indexed”.

  • Footer navigation for key landing pages.

Deliverables / Acceptance

  • Documented audit (PDF/Doc) with findings + action list.

  • Changelog of theme edits (file + line/commit).

  • Before/After metrics:

    • GSC: reduced 404s / “crawled, not indexed”; increase of valid indexed pages.

    • Rich Results: Product + Breadcrumb valid for a 10-product sample.

    • Lighthouse (mobile): overall score ≥ 85, LCP ≤ 2.5s, CLS ≤ 0.1, INP ≤ 200ms (home + 1 product + 1 collection).

  • robots.txt validated (GSC tester) and sitemaps submitted.

  • Redirect mapping (CSV) implemented and spot-checked.

  • No duplicate canonicals or JSON-LD blocks in source.

Process & Access

  • Never work on the live theme directly: create a duplicate (“EDL-dev-{date}”) and work there.

  • GitHub integration or theme download + PRs preferred.

  • Before publish: short staging demo and handover notes.

  • All changes reversible (backups).

  • Communication in English or German.

Required Skills

  • Proven Shopify Liquid & theme performance expertise (Dawn/custom themes).

  • Technical SEO (GSC, robots, canonicals, sitemaps, redirects, hreflang).

  • Structured data/JSON-LD (Product/Offer/Breadcrumb/Organization/WebSite).

  • Core Web Vitals optimization (Lighthouse, PSI, CrUX).

  • Google Merchant Center & product feed experience.

  • Clear documentation; meticulous staging workflow.

I’ve reviewed your project requirements thoroughly, and I’m confident I can help you achieve your goals of maximizing organic visibility (rich results, structured data, GSC validation) and boosting site performance (Core Web Vitals, crawl/index hygiene) on Shopify.

We are in the Shopify ecosystem with a brand: Deep experience with Dawn and customized Shopify themes, Liquid, JSON-LD, and performance audits.

Here’s How I’ll Approach Your Project:

  1. Audit & Fix Indexing/Coverage in GSC — identify causes for “Crawled – not indexed”, correct 404s, review custom robots.txt.liquid, submit refined sitemaps.

  2. Redirect Mapping — clean 301s from eluxestore.deelegancedeluxe.com, verify crawlability.

  3. Structured Data Overhaul — validate + deduplicate schema; enforce server-side Product + Organization JSON-LD across all templates.

  4. Theme Code Review — clean legacy snippets, optimize image loading (fetchpriority, lazy), defer JS, and improve app bloat.

  5. Core Web Vitals Optimization — target Lighthouse mobile scores >85 with measurable gains in LCP/CLS/INP.

  6. Merchant Center & Schema Alignment — ensure shipping, pricing, and margin rules align with Google’s feed specs.

  7. Internal Linking Strategy — strengthen crawl paths via interlinking and better navigation hierarchy.

:package: Deliverables:

  • PDF Audit & Action Plan

  • Before/After benchmark reports (GSC, Lighthouse, Schema)

  • GitHub-integrated code change logs

  • Redirects CSV + sitemap validation

  • Fully reversible changes with backups

  • Clear, tested Rich Results (Product + Breadcrumb for 10 products minimum)

We’d love to discuss the project in more detail and show you our Shopify SEO/performance. I can work in English, and I prioritize clean documentation and a staging-first approach.

1 Like

Hi, how are you doing
I can help, if you are open to it
I’m a Shopify specialist providing end-to-end solutions customized for your business. Whether it’s building a unique store design, conducting product research, optimizing listings, boosting organic SEO, setting up secure payment gateways, or simplifying shipping, I’ve got you covered. I also integrate your store with social media to expand your reach and increase engagement. :envelope_with_arrow: Ready to get started? Send me a DM, no upfront payment needed.

1 Like

Hey @e2024 sorry to hear you’re running into this issue!

SEO regressions are one of the most frequently and painful issues that can pop up after site migrations or theme work if not done properly.

I’m not sure if you have already found a partner to help you out with your project, but if you are still vetting options we would love to hop on a call for some discovery work.

Our team has migrated Shopify stores with over 50k SKUs per shop while maintaining proper backlinks, indexing and all-around SEO stance.

If you would like to chat more feel free to drop a call on our scheduling calendar: Let's connect | Fraction Studio

I work on a commission basis and i don’t charge anything upfront.
You only pay me if you get results.

Hello,
Greetings! I have read the job description and have relevant experience in an Shopify and am ready to help you.
Or you can email me at: info@elderberrytech.com to discuss further.

Thanks,
Shivank Agrawal

Hi @e2024

I understand your situation — custom theme edits can sometimes interfere with structured data and SEO, especially with breadcrumbs, schema markup, and product visibility. Since you’re selling unique luxury goods (one-of-a-kind items), it’s important to have the right data structure so Google can properly index and display your products.

I can help you with:

  • Cleaning up and optimizing your theme’s schema / structured data
  • Fixing breadcrumbs and product data markup for Google
  • Improving SEO settings (titles, meta, JSON-LD, etc.) for better visibility
  • Ensuring your store is properly crawlable and optimized for long-term growth

I’ve worked on similar setups before and can also provide documentation so you know exactly what’s been done. If you’d like, we can start with a quick audit to identify the biggest issues and then prioritize fixes.

Feel free to email me at devcodersp@gmail.com and we can discuss your store in detail.

Thank you for sharing such a clear and detailed outline of your requirements. It’s evident that you’re seeking a specialist who can address both the technical SEO and performance aspects of your Shopify store with precision, especially following the recent domain migration.

Here’s how I can support your goals:

  • Comprehensive Technical SEO Audit & Fixes: Diagnose and resolve indexing issues, refine robots.txt, implement redirects, optimize canonicals, and validate sitemaps.

  • Structured Data (JSON-LD): Implement clean, non-duplicated schema for Organization, Website (Search Action), Product (with Used Condition), and Breadcrumbs, ensuring eligibility for Rich Results.

  • Theme & Performance Optimization: Conduct a careful theme code review, streamline scripts and styles, optimize images (Web/AVIF, lazy loading), and improve Core Web Vitals with a focus on LCP, CLS, and INP.

  • Merchant Center Compliance: Align product feed, schema, and policies with Google Merchant Center requirements.

  • Internal Linking & Crawl Path Enhancement: Strengthen interlinking between collections, blogs, and key landing pages to support efficient crawling and indexing.

Deliverables will include a documented audit, a detailed changelog of theme edits, redirect mapping, schema validation, and before/after benchmarks (GSC and Lighthouse). All work will be completed in a staging theme with full backup and handover notes, ensuring a safe and transparent process.

I’d be pleased to prepare a tailored proposal and timeline for the full scope of work. Would you be available for a brief call this week to discuss next steps?

Kind regards.

Hi! I specialize in Shopify SEO + theme optimization. I can fix your canonicals, breadcrumbs, and schema so Google indexes your products correctly. I’ll review and clean up your theme code, optimize Core Web Vitals, and ensure your luxury products get maximum visibility. Work is done in a safe staging theme with documentation. Happy to be your long-term SEO partner.