As a new business, Google Ads has not been the most successful for me in the last couple of months. Are there any tips or experiments that you can suggest that will help me identify the best Google ad strategies for my products.
Topic summary
A new business owner reports struggling with Google Ads performance over recent months and seeks advice on effective strategies and experiments for their products.
Recommended approach:
- Set up standard shopping campaigns with an advanced layer to target specific keywords instead of broad bidding
- This provides more control over ad spend and targeting precision
Key optimization steps:
- Focus on improving data feed quality through Google Merchant Center
- Add all available product attributes
- Continuously refine and enhance attribute information
The discussion remains open with one detailed response providing actionable guidance, including links to tutorial resources and Google’s official merchant support documentation.
1 Like
Hello Plazy, thank you for your question.
Starting a new business is very hard, so it is important that you can spend your budget wisely. What I would do is setup standard shopping with an advanced layer, which allows you to target specific keywords, rather than bidding for everything.
You can learn more here: https://www.youtube.com/watch?v=CiRIDzRrHno
Then, what is also important is to ensure you have optimized your data feed quality, have a look here: https://support.google.com/merchants/answer/7052112
Make sure to add all the attributes, and improve all attributes.