New store any advice on getting more sales?

[Ryan12115]

Hello I recently opened my store after working through some payment issues. I’m getting a good amount of visitors but no one is buying; am I doing something wrong with my store? I’ve paid for marketing via Facebook,instagram and TikTok. Is there something more I can do? Any advice would be appreciated

Store is chip-savor.com

[PageFly-Richard]

Hi @Ryan12115

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.

Congrats on your new store! Your store looks stunning and professional, and I can tell you’ve put in a lot of effort. I understand that experiencing low sales can be frustrating. From my CRO expertise, I’d love to give you my suggestions as hereby:

HOME PAGE

1> Create a sticky header.

Make your header sticky so that clients can immediately access the search tool and find the products they’re looking for.

For example, if your customer is at the bottom of the page, they will have to scroll all the way up to find the search feature, especially on mobile.

2> Make your CTA buttons more attractive

All the Call to action buttons need to add hover state to make the user feel these buttons are active and clickable.

For example, when the mouse hovers over the button will change to color, zoom out,… etc

3> Add more Add to cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

PRODUCT PAGE

1> Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.

2> Display a minimum of 5-6 reviews by default, with the ability to “Load More”

As previously mentioned, reviews are extremely significant when making a “Buying” decision; hence, showing 5-6 reviews as defaults will not only increase your brand’s credibility, but will also keep the page responsive.

3> Add recently-viewed section

You might consider giving all users (including those who aren’t signed in) access to a history-based recently viewed things list, and allowing them to change it. For a variety of reasons, users may desire to revisit previously seen content.

For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they’d seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.

*** Additionally, with Mother’s Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1> Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother’s Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it’s often used to symbolize the love and appreciation we have for our mothers. It’s a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It’s a calming and peaceful color palette that’s perfect for creating a relaxing and tranquil atmosphere on Mother’s Day.

2> Offer special discounts

Creating special deals during Mother’s Day events like bundle or 1+1 offers is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3> Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother’s Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[flareAI]

Hello @Ryan12115 ,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

I’ve taken a look at your store. Nice collection! I’ve some suggestions to increase the conversion rate.

1. Add Home page link to the main menu so that for visitors it will be easy to navigate from any pages back to Home page.

2. Adding product reviews help build trust and loyalty, and most of the consumers will look for feedback before making a purchase decision.
3. Add social media for the store to increase the traffic. By showcasing your social media profiles in the footer, you can raise awareness of your brand and increase your online presence, making it easier for customers to engage with you and share your content.
4. Add filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)

5. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
6. Add sticky header
   Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
7. Blogging is a great tool to enhance your website’s visibility and online presence, it’s crucial to maintain a consistent blogging schedule and provide engaging content that resonates with your target audience. By doing so, you can increase your website’s organic traffic and improve its online reputation.

I hope this information proves useful.

Gina