Hello @EcommerceAlex
Welcome to the Shopify Community!
This is Jay from Oakleaf Infoway. I am Interested to help you and get out it of you from your current issue.
The current speed of your website is 66% on the Desktop site and 44% on mobile sites.
Beneath I have attached a link for your references please have a glance at it.
https://developers.google.com/speed/pagespeed/insights/?url=janeausten.co.uk&tab=desktop
https://gtmetrix.com/reports/janeausten.co.uk/LvA2kjpi
As per the current speed of your website, it would need to accelerate as it doesn’t mache with any standard quality levels.
Lower speed has also been affected for a poor sales conversation and the sessions of your page. Some time visitors being annoyed due to the lower page loading speed.
The below reasons I mentioned the cause of the lower speed.
- There are lots of high-resolution images are taking much time to load the page.
Solution: Optimize the images/Compress the images.
- Avoid unnecessary codes and tags
Minify unless Javascript and CSS code so the page size will reduce ultimately.
3)Add expire headers
This will help on
- Reduce server load
- Decrease page load time
- Cost-benefit ratio: high value
- Access needed
4)Use free cookie domain
Serve static content from a different domain to avoid unnecessary cookie traffic.
Those above are the solution will definitely help you to boost up your website speed.
So I hope you will get an idea of why your website speed and slow and how to increase it.
Let me know if you are not able to fix it and need any guidance from my side.
I would be glad to assist you.
Please add me over the skype/Mail for an instant communication
Email ID: jay@oakleafinfoway.net