One tactic for your Shopify store that really made things easier?

Shopify Discussion

Topic summary

The discussion centers on simplifying customer loyalty and discount systems to reduce support burden and checkout friction.

Main shift discussed:

  • Moving from points-based loyalty programs to direct store credit in the store’s currency
  • Points systems generated frequent customer confusion about redemption processes and value calculations
  • Store credit appears as a simple checkbox at checkout, requiring just one click to apply

Key benefits reported:

  • Significantly fewer support tickets and customer inquiries
  • Eliminated confusion around redemption mechanics
  • Streamlined checkout experience

Additional tactic shared:

  • Replacing manual discount codes with automatic cart-value-based discounts
  • Removed friction from customers needing to find and enter codes
  • Reduced support emails about non-working codes
  • Resulted in modest sales increases alongside operational improvements

Both approaches prioritize removing complexity from the customer experience while decreasing merchant workload.

Summarized with AI on October 23. AI used: claude-sonnet-4-5-20250929.
1

I’ll go first.

For about 2 years, we ran a loyalty app with points. The idea sounded great, but in reality customers kept emailing us: “How do I redeem my points?” or “Why is the value different at checkout?” It became a support headache.

Recently, we switched to a different approach: giving store credit in the same currency as the store. At checkout, it just shows up as a simple tick box - one click, and customers can redeem it. No confusion, no extra questions, and way fewer support tickets.

What’s one tactic you’ve tried that really freed up your time or simplified things for your store?

1 Like
2

I built of points from one of my suppliers that I cannot figure out how to use. asked them with no response. so frustrating. I am due some really nice leather goods but nope.

3

Many our customers were like you :frowning: That’s actually one reason we prefer store credit over points.

4

Instead of discount codes, we offered automatic discounts based on cart value. It eliminated confusion for customers around typing in codes and helped reduce friction during checkout. Sales were a little higher, but the real victory was fewer support emails about “code not working.” Easier experience for customers, easier running the shop for us.