We list hundreds of products in Google Merchant Centre, and each product has up to 100 variants (mainly size-based). Is it better to include all variants in our Google Ads — including larger, more expensive ones — or should we focus on advertising only the smaller, lower-priced variants to appear more competitive and encourage clicks?
Hello Arnold, that is a great question.
No, if you have 100’s of variations, I would not list all of them. I would list the top sellers only. Otherwise you end up just having specific products do well, and everything else will just be ignored by Google.
Sometimes listing expensive products can do well. It all depends on market interest. For example I have a client who sell luxury products, they are costly, but do well, because there is interest for it.
But generally, Google Shopping is a comparison marketplace. Which means Google favors competitively priced products. More competitively priced products will make you more likely to get listed in the search results.
1 Like