Organic vs Paid frequency

Ask Me Anything Q&A 2hmediamarketingbudget
1

Have you found an optimal level frequency for organic posts per day, and paid ads per month?
Some businesses I have worked with do high volume up to 8 posts a day, others only 2…but gets growth once aligned with offline PR and influencer campaigns. Perhaps industry based. Thoughts?

For ads, we are getting good returns on ads running longer than a month, is it realistic to keep them running and just change ad sets/creative? I am concerned about the Meta drug and the cliff when they are turned off. Have you got good returns on Pinterest, or Linked In?

2

Hi @sydneyhouse

Thanks for coming to the AMA.
For organic posts, aim for high value and consistency. The more you put out with good engagement, the better. For paid ads, the frequency depends on factors like product category, seasonality, and business type. You’ll have ongoing ads and event-driven campaigns. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00:04:11https://youtu.be/Q_VvUrukE4s?t=248