Outgoing internal links contain nofollow attribute - (over 2000)

Shopify Discussion

Topic summary

A Shopify store owner discovered over 2,800 outgoing internal links with nofollow attributes flagged by SEMrush, which seems unusually high. They’re seeking insights into why this is occurring.

Follow-up finding:

  • Another user investigated their own similar issue and found 100% of their nofollow internal links were customer account login links appearing across all pages
  • They question whether Google would penalize sites for this, noting that most e-commerce sites with customer login functionality would have the same pattern

Current status:

  • No resolution provided yet
  • Key unanswered question: Whether these nofollow attributes on standard account login links negatively impact search rankings
Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

Hello,

So I am using SEMRUSH and its kicking out that I have 2,832 outgoing internal links contain nofollow attribute, to me this seems like way too many! I wanted to see if anyone had any thoughts on why this might be happening?

My store is https://mysterydicegoblin.com

Thank you,

2

Hi Lee,

Were you ever able to get any guidance on this from SEMRush? I’m looking for more information on this myself: specifically, how much if any will Google ding me for these nofollow internal links? Because I just browsed through all of them, and 100% of them are the link, on all pages, for my customer account login. That’s it, no other link. It’s hard for me to imagine that any business with a customer account login link is getting demoted on SERPs.