Hi! We have a unique, patent-pending, product for stain removal! We have it priced at $24 with refills at $14. There are other stain products for less than $5 on the market. But our silicone base never needs to be re-purchased. We also offer all-natural and only 6 ingredients so our price point is higher. But are we overpriced??
Your prices are clearly higher than many other products on the market, but that doesn’t necessarily mean you’re overpriced. It all comes down to how you position and communicate the value of your product. With a unique, patent-pending design, a refillable model that reduces long-term costs, an all-natural formula made with just six ingredients, and a durable silicone base that never needs replacing, your product offers long-term value that cheaper alternatives simply can’t match.
You’re only overpriced if you’re targeting the wrong audience or failing to highlight what makes your product truly different. Emphasize the lifecycle cost comparison — “Most stain pens = $5 every month. Ours = $14 refills + zero waste.” — and educate your audience on the skin and eco benefits of clean ingredients. Showcasing your patent-pending feature also builds trust and signals innovation.
Just because you’re not competing on price doesn’t mean your product isn’t economical.
As a brand, you should adopt a strategy that takes into account the purchasing power and sensitivities of your target audience.