Pay for Shopify Theme or spend on advertising?

Store Feedback
1

Hiya,

I was wondering if anyone out there could give some advice please, it’s on whether to spend some money on a new Shopify theme or use the cash for google ads.

The website is on a free Shopify theme at the moment - www.casafenix.co.uk

Also, is there a price point where themes become professional as it were? I am assuming $250-350?

Thank you in advance.
Mike

2

Hi @CasaFenix , it’s Garcia here from the PageFly team, a Shopify Page Builder app.

It’s great to see that you’ve come this far on your entrepreneurial journey. Regarding your question about whether to buy a theme or pay for ads, my suggestion is, if you’re on a tight budget and have to choose between the two:

  • Optimize your current store using the Shopify Dawn theme. Your store has much room to grow and optimize for better performance.
  • Save the budget and invest in strategic ads. You can always come back and upgrade to a paid theme once you start making a profit or feel ready for it later.

Why do I think the Dawn theme itself can be stunning? Here are some of the store examples that use the Dawn Theme:

  • Runner Astheletic:

PageFlyGarcia_11-1711076384253.png
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  • ULX Store:

PageFlyGarcia_12-1711076384267.png
PageFlyGarcia_12-1711076384267.png1600×832 143 KB

  • Jimbobart:

PageFlyGarcia_13-1711076384125.png
PageFlyGarcia_13-1711076384125.png1600×834 182 KB

Suggestion to optimize your current store:

1. Remove redundant code and optimize the hero banner.

I screenshot the code. Plus, the CTA button should be visible in your store’s first scroll.

PageFlyGarcia_14-1711076384257.png
PageFlyGarcia_14-1711076384257.png1600×837 250 KB

2. Add a favicon logo.

PageFlyGarcia_15-1711076383563.png

3. Add more white space.

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PageFlyGarcia_16-1711076384060.png1600×839 185 KB

4. Improve collection image quality.

Your product images are actually really nice; however, those that are shown in the homepage need more improvement on the resolution and asthetic.

PageFlyGarcia_17-1711076383901.png
PageFlyGarcia_17-1711076383901.png1600×839 156 KB

5. Add more sections in the product page to increase your store credibility.

They should be placed between these 2 sections:

PageFlyGarcia_18-1711076384281.png
PageFlyGarcia_18-1711076384281.png1600×834 155 KB

  • Icon section:

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  • If your products are on sale, highlight it:

PageFlyGarcia_20-1711076383827.png
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  • Add a product review section:

PageFlyGarcia_21-1711076384154.png
PageFlyGarcia_21-1711076384154.png1600×864 172 KB

I’m confident these tips will enhance your store and boost conversion rates. I wish you the best in your endeavors. Keep up the great work!

Cheers,

Garcia | PageFly team

1 Like
3

You need to determine what your problem is – whether you have not enough visitors or your conversion rate is low.

Not enough visitors – pay for ads.

Conversion rate is low – improve your site content and user experience.

Also consider trust factors – they are important for conversions.

4

I guess at this stage its more visitors needed, so will concentrate on that , thank you.

5

Having a nice store setup bring more customers to your store so I will advise you get a new theme for your store and I got a supplier who could give you the theme for low budget and you can use the rest for the ads setup and get more sales to your store

6

That maybe of interest

7

Hi Garcia , thank you very much for your detailed reply. I will go through each of your points carefully, thank you again.

Regards

Michael

1 Like
8

You are welcome @CasaFenix ! Please let me know in case you need to specify any of my suggestions.

9

HI, yes we are using the Dawn Theme already :slightly_smiling_face: