How can we optimize our product pages to drive more add-to-cart actions and purchases? What are the top three elements we should add to any successful product page? What are the most important elements to have above the fold?
Hi there,
Fundamentally, customers want to know:
What is it? - They need to understand and see the product and not be confused about anything
Why should I buy it? - They need to understand the benefits, why it’s better than anything else they could get, that other customers love it etc
How much is it? - is it value for money and are they getting the best deal
How do I get it? - is it clear and will there be any complexity
Focus on making sure there is no ambiguity about these things in the simplest possible way
Jonny
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