I recently synced our Pinterest account to our social media feed and it’s reporting that it’s driving Sales traffic to Shopify. They’re contributing Shopify sales through Pinterest. Can you explain how these numbers might be generated through their reporting? I cannot see a correlation of the sales.
Additionally, the Shopify dashboard states that I have an error sinking to Pinterest because we don’t have a credit card set up to run ads. Is this a requirement to get Sales from Pinterest?
Hello Cari, thank you for your question. As I specialize in Google Shopping (Google Merchant Center) and Google Ads, I know nothing about Pinterest. But if I use the same logic as shopping ads, what Shopify does is detect the referrer then credit the conversion to which was the last referrer. So in your case that will be Pinterest. Shopify will also use the UTM tags to identify traffic from pinterest.
I recommend regarding your second question, I would not know due to my specialization being Google Advertising.