Hii, @Koaki1
You’re on the right track already, your niche, pricing, and audience (women 50+) are all strong, and small changes on your product page can make a huge difference in conversions. You can do few things like:
Keep things simple and visually clear
Your main audience appreciates a clean layout and easy navigation.
Use large, readable text and clear buttons ‘Add to Cart’ in a strong contrasting color.
Avoid clutter or too many flashy pop ups. Just one calm, helpful discount or shipping banner is enough.
Make sure your product image loads instantly. First impressions matter a lot for this group.
Add real, relatable visuals
Short product video 15–30 seconds, Show someone using the product. Real people, ideally women of similar age, build immediate trust.
Customer photos or short clips, These convert better than polished studio images.
Build trust right where they look
Put reviews right under the ‘Add to Cart’ button so buyers don’t need to scroll.
Add 3 or 4 FAQ questions about common concerns like shipping time, size, or product safety.
Include a small line like ‘Ships from the USA 30 day returns guaranteed’.This gives instant reassurance.
Make checkout friction-free
Add a sticky ‘Add to Cart’ bar that stays visible while they scroll.
Offer Shop Pay, PayPal, and Apple Pay for one-click checkout.
Display an estimated delivery date near the price (for ex,’Arrives by Tue or Thu’.
Fix mobile speed it really matters
A lot of Facebook visitors are on mobile,
Compress images again, especially banners and product photos.
Remove unused apps or scripts that load in the background.
Keep your homepage lightweight and focus on one strong hero image and a ‘Shop Now’ button.
If you don’t want to handle the technical parts manually, try to look into the Website Speedy App.