Price composition

Ask Me Anything Q&A Trueprofitaprilama

Topic summary

A comic book shop owner outlines their current pricing structure, which includes:

  • Base calculation: product price + delivery + customs
  • Operating costs: 35% (covers website maintenance, advertising, packaging, transaction fees)
  • Profit margin: 40%, with frequent promotions offering 10-20% discounts
  • Delivery costs typically paid by customers

One respondent validates this approach as reasonable, noting that competitive pricing relative to other shops is crucial—prices significantly outside the market range risk losing customers to competitors.

The discussion remains open for additional feedback on this pricing strategy.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Hello!

I have a small comic book shop, and one important piece of the profit is the composition if the price.
Today I’m working like this:

  • product price + delivery + customs

-operation cost 35% (website maintenance, advertising, packaging and transaction fees)

  • margin 40%, but always some promotion with 10% or 20% to attract the customers.

majority if the time clients pay for the delivery.

what are opinion about this?

Regards

Andre Marcondes

2

Pricing sounds reasonable.

And it depends on your competition, your prices should be around their range, otherwise your customers will go elsewhere.