Product Description Placement and SEO Impact

[tobiaszellweger]

Hi everyone,

I have a question regarding SEO in Shopify.

When adding a product, Shopify allows you to enter a title, description, and media. However, I find the layout options in the description field quite limited. For that reason, I’ve added a custom section in my theme and placed the product description there instead (while keeping the product title in the default title field).

My question is:
Does placing the description outside the standard product description field (e.g., in a custom theme section) have a negative impact on SEO? Or does it not matter where the content appears, as long as it’s on the product page?

Has anyone had experience with this or can share some insight?

https://kyotsu.ch/
PW: kyotsu.ch

Thanks in advance!

Best regards,
Tobias

[FAREETECH]

Hello Tobias, could you share your store link to have a look at how it looks on the outside

[tobiaszellweger]

Hi,

Sure, it’s:

https://kyotsu.ch/
PW: kyotsu.ch

Best regards,
Tobias

[masoomi-saxena]

Hey Tobias,

Putting your product description in a custom section of your theme (instead of the usual description box) won’t hurt your SEO, as long as the content is still easy to see on the product page. Search engines like Google mainly care that the content is there and relevant, not where exactly it appears. Just make sure your custom section is set up correctly so search engines can read it.

Another way to improve the SEO of your Shopify store would be to use a feed management tool, such as AdNabu, which fetches high-ranking keywords from Google Keyword Planner. You can use the generated keywords and suggestions in titles, descriptions, product highlights, and product details, helping your product listing have improved SEO optimization.

[tobiaszellweger]

Thank you so much for your helpful answer!

[inestimeo12]

Hi everyone,

I’ve been working on optimizing product descriptions for our store, lacestitadelbebe.es (specialized in baby products), and I wanted to share a few tips that have helped us improve both our SEO and conversion rates.

1. Keywords at the Beginning: It’s crucial to include the most important keywords at the beginning of the product description, as search engines tend to give more weight to the first 160 characters of text. This not only improves rankings but also grabs the customer’s attention right away.

2. Clear and Benefit-Focused Description: In addition to listing product features, make sure to highlight the benefits for the user. For example, for a crib, don’t just mention its dimensions and materials, but also how it promotes the baby’s sleep and safety. This approach works well for both SEO and conversion.

3. Unique and Natural Content: Google values unique content highly. Avoid copying descriptions from manufacturers and make sure each product has its own voice. Writing content that speaks directly to your audience (like parents) can make a huge difference.

4. Include CTAs: Don’t forget to include calls to action in the descriptions. Something as simple as “Buy now to ensure your baby’s comfort and safety” can motivate users to take action.

In our store, we’ve noticed that optimizing descriptions has had a positive impact on our Google visibility and product conversion rates. In fact, after adjusting our descriptions, we saw a 25% increase in organic traffic to specific products.

I hope these tips are helpful! If you have any questions or would like to see examples, feel free to ask.

Best regards,

[SEOAnt-Zoey]

Hi,
I saw a post that cares so much about SEO that I couldn’t help but give my advice.

From the perspective of Google search appearance,
whether people click on a page, must be from the visible place.

For example:
When I search for “body boda espejito espejito” in Google, I must start from the first page of the website, this is the charm of SEO ranking, basically the first page of the website to steal “all” natural This is the beauty of SEO ranking. (This is the reason why many sales sites care about SEO)

The first thing I would do is to look at the meta title and meta description, which is the most basic knowledge in SEO.
Then I would definitely look at a few more sites.
This page shows the number of evaluations, let me react to this product sales is good. I will be more willing to click on it. And this effect must require schema code to achieve, it belongs to the technical SEO category.

But when I click on this page, it loads the page really slowly and that has affected our experience. Site speed is also SEO.

Then when I click on @inestimeo12 [email removed] website, I don’t recognize Spanish, and at that point will be looking at taking a moment to see if the site has a multilingual place, but it doesn’t, so because I can’t really read in Spanish, I just leave the page, and that’s when I’ll feel bad, I feel like I’m wasting natural traffic.

The above is my experience as a buyer looking for a website to buy a product from Google, as I’m sure people do. You will find SEO everywhere.
But many people don’t understand SEO , so they miss out.
So why don’t you install a Shopify SEO app and translate app to try it out, you can know more about SEO and translation even if you don’t pay to use it. So let me recommend 2 apps.
One is our SEOAnt App and Langwill AI translate app.
Click here ,here,to install it and you can get 30% off and $1 for first month.

These 2 apps one can solve meta title meta description, schema, site speed, and more SEO advanced features and one can solve website translation.