In ecommerce, given our COGS, which percentage of this should be added to set a profitable price ?
Topic summary
Initial Question:
A user asks what percentage should be added to COGS (Cost of Goods Sold) to set profitable ecommerce prices.
Response & Guidance:
- Pricing depends on product category and competitive landscape
- A 50-60% markup is suggested as a good starting point (referenced via Shopify article)
- More specific guidance offered if additional details about product assortment and store are provided
Status:
Discussion remains open, awaiting further information from the original poster to provide tailored recommendations.
This depends on quite a few things, the most basic ones being the product category and the competition in that category. As this article from Shopify also highlights, a 50-60% markup is a good starting point. If you may share more about your product assortment & store, I might maybe share more insights & guidance.