Hi There, while we’re grateful for all the new content features in 2.0, the experience is clunky - for many reasons.
One major flaw in 2.0 is that all your content lives in the template, not the page. But templates are for elements common across multiple pages, not for page-specific content.
This fundamental mistake makes working with content in Shopify unnecessarily painful because after duplicating a page to edit it, you’re actually editing the content from the original page. That’s because the content doesn’t live on the page, it lives in the template - silly no?
I’m all for re-invention but there’s a reason why content is separate from templates.
Beyond that themes are always going to be an introductory experience in comparison with services that specialize in pagebuilders as their actual business model.
For actual deep control see services like pagefly, sanity, etc or build a headless storefront and bring your own editor.
Also see the developer preview for nested blocks to try and get ahead of upcoming changes