A Shopify store owner is experiencing traffic to two online shops (Luftballon-Welt.de and Zupet.de) but struggling with conversion rates and seeks help.
Key Issues Identified:
User Experience Problems: Multiple sequential popups frustrate visitors and create friction in the shopping journey.
Trust & Credibility Concerns: Conflicting guarantee statements, reviews that appear fake/scam-like, and unverified claims (e.g., “tested by animal lovers”) undermine customer confidence.
Technical & Design Recommendations:
Optimization Focus: Product pages, offer structure, and checkout flow need attention, as small adjustments can significantly impact conversions.
Status: The discussion remains open with the store owner requesting hands-on assistance implementing these recommendations.
h Hello, I have 2 online shops (Luftballon-Welt.de and Zupet.de).
Unfortunately, I don’t know anything on my own, there’s enough traffic Unfortunately, I don’t know on my own, there is enough traffic, but it doesn’t lead to sales. Can anyone help me? with tips or something?
You probably should try to find out why the bounce is happening. Maybe install some heat maps and see where and why people are bouncing off maybe?
Secondly, analyse page load times, if it takes too long to load a page, people get bored and annoyed and leave.
Thirdly, try following simpler themes instead of over-engineering your layout. The easier it is to reach the checkout page, the better.
Fourth, is it 100% mobile optimised, if not, that should be your #1 goal over the other 3 I listed above.
Fifth, what kind of traffic is it? Different traffic sources have different quality and intent of audience. Cold social media audience might be better converting over cold display audience, but both fail in front of search audience, because the intent for search audience is the highest.
Can you help me with These steps?
2 different guarantees. Which one is it?
Fake reviews look like a scam
Honesty is the best policy.
That’s a really common challenge — having good traffic but not seeing it convert can be super frustrating.
It often comes down to a few key factors like product page optimization, offer structure, and checkout flow.
If you’d like, I can share some practical tips or even take a quick look to point out what might be holding back conversions. Sometimes small adjustments can make a big difference.
