We are in a very competitive industry (footwear) in which we share listings with several competitors. We are having solid luck with our PMAx, that beinsg side we are havinbg a hard time scalling on these specific skus, due to competition, etc. Whatadvise would you give to someone who wants to find specific skus in a wide net over 100, 00 variants to sell more
Topic summary
A footwear retailer is struggling to scale specific SKUs within their catalog of over 100,000 variants despite overall solid Performance Max (PMax) campaign results.
Key Challenge:
- High competition in the footwear industry with shared product listings among multiple competitors
- Difficulty identifying and scaling specific high-potential SKUs from their extensive product range
Current Status:
- PMax campaigns are performing well overall
- Seeking strategies to pinpoint and boost sales for particular SKUs within their large inventory
Question Posed:
Looking for advice on methods to identify and scale specific products when managing a vast catalog in a competitive marketplace.
Hello Adam, thank you for your second question.
Analyze your competitors and see what they don’t do well. Then see if you can do better, and highlight these better services or product details in your ads.
Also look at annotations; this will give you some edge against your competitors, have a look at: https://www.youtube.com/watch?v=Ztru3Ouciu4
Have promotions, or loyalty programs.
Consider improving your product data by following the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en
If you really want to focus on just 1 product, consider setting up an asset group just for that product and add very specific ad assets.
Or setup a standard advanced shopping campaign so that you can bid more aggressively for specific keywords, explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
This should get you started.
1 Like