Sell more with SEO

Ask Me Anything Q&A SEO Office Hours Repo
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How can we optimize our product pages and google merchant feed to rank higher for high-intent keywords while also improving conversion rates?

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Product Page Optimization:

  • Clear, benefit-focused titles
  • Actual prices
  • Real inventory status
  • Multiple product photos
  • Customer reviews
  • Clear shipping/return info

Google Merchant Feed:

  • Accurate product titles
  • Current pricing
  • Correct categorization
  • In-stock status
  • GTIN/UPC when possible
  • Detailed product attributes

Quick Conversion Tips:

  • Show shipping costs early
  • Add size/fit guides
  • Display trust badges
  • Include FAQs
  • Show related items
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Hi @bonvion ,

Optimize Product Pages & Google Merchant Feed for Higher Rankings & Conversions
Product Page Optimization

  • Use high-intent keywords in titles, descriptions, URLs & alt text
  • Write detailed, benefit-driven descriptions with bullet points
  • Add high-quality images, videos & UGC (customer reviews, photos)
  • Implement Product Schema (structured data) for rich snippets
  • Improve page speed & mobile responsiveness

Google Merchant Feed Optimization

  • Use optimized, keyword-rich product titles & descriptions
  • Ensure GTIN, MPN, and Brand attributes are correctly set
  • Upload high-resolution images (no watermarks or text overlays)
  • Keep feed updated in real-time (price, stock, errors)
  • Enable merchant promotions (discounts, free shipping, sales tags)

Conversion Rate Optimization (CRO)

  • Simplify checkout (one-click, multiple payment options)
  • Offer trust signals (free returns, secure checkout, fast shipping)
  • Use urgency & scarcity tactics (“Only 3 left!”, “Sale ends soon”)
  • Optimize for mobile & user experience (UX)
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