Hello,
I have been selling niche products on eBay for a few years now, shipping from Europe to customers in the US. I am doing quite well, but I would like to gain more independence and diversify my sales, so I was thinking about setting up a store on Shopify, for example. I have tried to do it twice, but I gave up due to lack of time and the amount of work that has to be put into starting to sell on Shopify.
Is it even worth trying if I only sell from Europe to the US? I expect that customers might be afraid of buying from an unknown seller living on another continent.
My taxes on eBay are currently around 17%. I know that Shopify theoretically charges much less, but doesn’t the additional costs bring me closer to the 17%?
And finally, even if I sell niche goods, would I have to get involved in marketing? As of today, I don’t do anything to advertise my sales outside of Ebay, I don’t have any social media or anything like that, so I have no experience in this. I’ve sometimes been asked by clients if I have an Instagram, for example, but I never planned to.