Hi! For clothing-based companies’ (ours is socks specifically) SEO, is there a certain strategy to implementing SEO across different platforms? Shopify is supported by other channels like Amazon and Walmart, so I’m curious about whether or not the way we handle each site should differ from Shopify or not. If so, is there a way to handle changing SEO for many products in this fashion? Thank you!
Yes, the strategy must be platform-specific. Marketplaces like Amazon and Walmart operate differently than an owned store like Shopify. For example, Amazon titles can be 150 characters long and use a proprietary algorithm that favors “keyword packing,” whereas Google (which drives Shopify traffic) prefers more streamlined titles. You should follow the specific best practices for each platform. For managing many products, use expert tools like SEMrush to help affect performance across channels. Ultimately, focus on the platforms that match your product—high-end luxury socks might not perform as well on Walmart as they would on a dedicated storefront.
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