Seo Ranking dropped suddenly for certain keywords, why?

Technical Q&A
,
1

Hi there,

We’ve chaged some of the content of our home page and all of sudden seo ranking for certain keywords dropped, why is that? and do you think it’s going to bounce back anytime soon?

2

Hi @Kwiketo ,
This is Theodore from PageFly - Shopify Page Builder App.

Home page content changes might cause SEO ranking drops due to:

  • Content relevance: New content may not target keywords you ranked for.
  • Content quality: New content may be lower quality (grammar, accuracy, depth).
  • Technical SEO issues: Broken links, missing title tags, slow loading times introduced during changes.

Recovery is possible, but depends on:

  • How big the changes were.
  • New content quality and relevance.
  • Fixing any technical SEO issues.

Best regards,
Theodore | PageFly

3

Hi there, thanks for your reply.

The thing is the content relevance and quality have been improved significantly as well as all the technical issue and page speed and domain authority which were improved too. But for some reason Google decided to ruin our seo ranking instead of improving it. There are 4 main long-tail keywords which were dropped 25 - 35 position from their previous positions and we have no idea if this is going to be temporary.