How often should we be updating our SEO? I’m worried about losing search ranking.
Topic summary
The question centers on how frequently SEO efforts should be updated to avoid losing search rankings.
Recommended Approach:
- Treat SEO as ongoing maintenance, not a one-time task
- Daily/Weekly: Monitor keyword rankings and check for technical issues (broken links, errors)
- Automated tools can streamline monitoring with regular SEO reports
Content Strategy:
- Publish high-quality content (e.g., blog posts) on a consistent schedule—weekly or bi-weekly
- Quarterly: Review and refresh key existing pages
Key Takeaway: SEO is a marathon requiring steady, consistent effort rather than constant overhauls or frantic changes.
It’s David from SearchPie here.
Think of SEO as ongoing maintenance rather than a one-time update. You don’t need to change everything constantly.
Your main task, on a daily or weekly basis, should be monitoring. This means checking your keyword rankings for any major shifts and looking for new technical errors like broken links. An app is perfect for this. Our app, SearchPie, automates this by providing a simple SEO report, so you can quickly see how you’re doing without any manual work.
Beyond monitoring, your active work should be consistent but not frantic. Aim to create one piece of high-quality content, like a blog post, on a regular schedule (e.g., weekly or bi-weekly).
Then, on a quarterly basis, you can review and refresh your most important existing pages.
It is like a marathon, keep it up and you will get there!
Hope this helps!