How often should we be updating our SEO? I’m worried about losing search ranking.
It’s David from SearchPie here.
Think of SEO as ongoing maintenance rather than a one-time update. You don’t need to change everything constantly.
Your main task, on a daily or weekly basis, should be monitoring. This means checking your keyword rankings for any major shifts and looking for new technical errors like broken links. An app is perfect for this. Our app, SearchPie, automates this by providing a simple SEO report, so you can quickly see how you’re doing without any manual work.
Beyond monitoring, your active work should be consistent but not frantic. Aim to create one piece of high-quality content, like a blog post, on a regular schedule (e.g., weekly or bi-weekly).
Then, on a quarterly basis, you can review and refresh your most important existing pages.
It is like a marathon, keep it up and you will get there!
Hope this helps!