The Shopify ‘virtual help centre assistant’ just gave me this information which contradicts your advice. Who is correct?
When customers decline marketing and analytics cookies using the Shopify cookie banner, it will affect data collection for Google Analytics and the Facebook pixel. Specifically:
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In regions that require consent (like the UK), data will only be collected after obtaining consent. If customers opt out, non-essential data will not be collected, which may lead to reduced analytics data, including session counts and conversion rates.
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For Google Analytics, if consent is not granted, event data will not be used for personalized advertising unless Google Consent Mode v2 is activated and valid consent is obtained.
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Similarly, the Facebook pixel will also respect the consent settings, meaning it won’t collect data from customers who have opted out of data sales or sharing.
In summary, if customers decline cookies, both Google Analytics and the Facebook pixel will be limited in their ability to collect data, which could impact your marketing insights and conversion tracking.