A merchant is expanding from one country to four neighboring countries and needs guidance on managing multiple locations within Shopify. Key concerns include localization, separate legal entities, payment processing, banking, and inventory management across locations.
Recommended Solution:
Shopify Markets is identified as the best approach for multi-country expansion
Allows management of multiple regions from a single Shopify store without creating separate instances
Key Features Available:
Multi-currency support and localized pricing
Country-specific subdomains
Localized content and translations
Region-based payment methods
Location-specific inventory management
This eliminates the need for multiple separate Shopify stores or complex landing page redirects between different storefronts.
Summarized with AI on October 31.
AI used: claude-sonnet-4-5-20250929.
We’re currently operating in 1 country and want to expand to 4 others, directly bordering. Obviously we have to localize, have different entities there, payment processing/banking and managing stock depending on which location has what.
Since this is our first expansion and using Shopify I am curious what is the best practice. Can it be all done with the Shopify we have and there is a function/feature to just add countries (also includes changing URL when pressing e.g. language select) or do we have to somehow have 4 different Shopifies and then sort of merge them or have a landing that redirects to the different stores.
What’s the best practice? Hopefully someone who expanded their business in the past has some good input
I see that you want to expand your business into multiple countries and let me tell you that Shopify Markets is the best solution for your requirements.
Shopify Markets lets you manage your store across multiple regions without the need to create multiple Shopify stores and it also helps with:
Multi currency and localized pricing.
Country specific sub-domains
Localized content and translations
Payments methods based on country
Manage inventory for each location.
You can read more about Shopify markets using the below links:
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