Showing two prices on Shopify products

Shopify Discussion

Topic summary

A Shopify store owner wants to display two prices on product pages: the regular price and a discounted member price. The goal is to encourage non-members to sign up by showing them the savings they could receive.

Current Setup:

  • Member discounts are automatically applied at checkout via customer tags
  • Members are tagged as ‘Subscribers’
  • Store uses the Dawn theme

Solution Provided:
A community member suggested using Liquid code with conditional logic based on customer tags:

  • Non-members see both the full price and discounted member price, plus a call-to-action message
  • Members see only the regular price (since discount applies at checkout)

The solution involves editing the price.liquid template file and adding custom code that checks for customer tags. A metafield (product.metafields.custom.member_price) can store the member pricing.

Resolution:
The original poster successfully implemented the code in their price.liquid template with additional styling in base.css. The member price displays at 90% of the regular price (multiplied by 0.9), showing labels like “REGULAR” and “MEMBER” to differentiate the two prices on product pages.

Summarized with AI on November 4. AI used: claude-sonnet-4-5-20250929.
1

We offer a discounted price to our members which is automatically applied on checkout via tags but would like non-members to see this price listed below the full price on every product to entice them to become members.

Any customer without a membership can see the special discounted price for members, but they can only use that price if they become a member by purchasing a monthly or annual membership.

Is this possible?

See example here: houseofspoils.com/products/ted-gushue-happy-days

2

Hi there,

do you have customer tagging enabled? If so you can implement liquid that changes pricing etc or add pricing similar to the below liquid code:

{% if customer.tags contains ‘member’ %}
{{ product.price | money }}
{% else %}
{{ product.price | money }}
Members Price: {{ product.metafields.custom.member_price | money }}

Become a member to access this price!

{% endif %}

In this example:

  • Members will see only the full price.

  • Non-members will see both the full price and the discounted member price, along with a message encouraging them to become a member.

    we have something similar with ex vat inc vat pricing, in which i am basing the above liquid from - i would advise with your theme developer on incorporating this.

    i can go into more detail if required, but hopefully this points you in the right direction

1 Like
3

Thank you for replying to this query so quickly @ADEcom

This sounds like a good solution. We have all our members tagged ‘Subscribers’ so this could work.

Could you please go into more detail as to where in the code I would insert your example above?

4

Most themes have a price.liquid or similarly-named template you can edit to control how prices display on your site.

The exact location highly depends on which theme you are using.

5

Thanks @tobebuilds

I’m using the Dawn theme.

6

I added the below code to the price.liquid template and it worked perfectly. And added a little styling in base.css

{%- if product.quantity_price_breaks_configured? -%} {%- if show_compare_at_price and compare_at_price -%} {%- unless product.price_varies == false and product.compare_at_price_varies %} {{- 'products.product.price.regular_price' | t -}} {% if settings.currency_code_enabled %} {{ compare_at_price | money_with_currency }} {% else %} {{ compare_at_price | money }} {% endif %} {%- endunless -%} {%- endif -%} {{ 'products.product.price.regular_price' | t }} {{- 'products.product.volume_pricing.price_range' | t: minimum: money_price_min, maximum: money_price_max -}} {%- else -%} {{ 'products.product.price.regular_price' | t }} {% if template contains 'product' %} REGULAR: {{ money_price }} {% else %} {{ money_price }} {% endif %} {%- endif -%}

{% if template contains ‘product’ %}

Members Only Price MEMBER: {{ price | times: 0.9 | money }}
{% endif %}