Small business

Ask Me Anything Q&A Feedarmyama

Topic summary

A small handmade candle business owner is struggling with Google Ads, experiencing no conversions or sales despite paid advertising. They’re seeking guidance on appropriate budget allocation and effective keywords for their candle business.

Recommended Solutions:

  • Budget at least $30 per day for Google Ads
  • Implement a standard shopping campaign with layered bidding strategy: bid low on generic terms, higher on relevant search terms to reduce wasted clicks
  • A tutorial video was shared explaining this advanced campaign setup

Additional Considerations:

  • Poor conversion may stem from website issues beyond advertising
  • Pricing could be too high—customers may see prices in Google Shopping but abandon once on the product page
  • Testing promotions or price reductions is suggested to determine if pricing is the barrier to sales

The discussion remains open with no confirmation whether the business owner will implement these strategies.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

I hav a small handmade candle business and I pay for google ads and I do not get conversions.

How much should I budget for googles ads, what keywords are best for candle business.

I am not getting sales on the website and I don’t know what to do to get sales

2

Hello Lesedi1, thank you for your question.

Sorry to hear you are not getting sales.

My recommendation for a budget is at leats $30 per day, but you can very easily manage wasted clicks, by setting up an advanced campaign. I recommend using a standard shopping campaign with layers. This means, you can bid low for generic search terms, and bid higher for relevant search terms. Which is much more cost effective. I have a video about this here: https://www.youtube.com/watch?v=CiRIDzRrHno

But not getting sales can also mean other things, maybe the website needs some improvements. Maybe the prices are a bit too expensive. While consumers can see the price on Google Shopping, that price, is often overlooked, and then once visible on the product landing page, may just exit.

Try testing with some promotions, or sales price drops, to see if this generates sales.

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