Topic summary
The discussion seeks practical insights on optimizing social proof elements for conversion rate improvement on product pages.
Key Questions Raised:
- Which placements of reviews, star ratings, and user-generated content (UGC) blocks proved most effective?
- What specific locations drove the best results: above the fold, near add-to-cart (ATC) buttons, or below product specifications?
- Where should press logos be positioned for maximum impact?
Requested Information:
- Before/after conversion data showing measurable lift from placement changes
- Concrete examples of successful implementations
The thread appears to be seeking data-driven experiences from others who have tested different social proof configurations, with emphasis on quantifiable conversion rate improvements rather than theoretical best practices.
Where did reviews, star counts, UGC blocks, and press logos work best (above the fold, near CTA, below specs)? Share before/after changes and the lift you saw.