Some Ideas about H1 issues

Technical Q&A
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Topic summary

The discussion addresses recurring H1 tag issues in Shopify themes, offering practical troubleshooting strategies.

Core Problem Areas:

  • Location-specific fixes: H1 handling differs depending on where it appears (logo, scripts, content areas)
  • Third-party interference: Apps and plugins often inject or override H1 tags, making resolution more complex than theme-level issues
  • Multiple H1s per page: A common SEO violation, especially when using theme builders

Technical Recommendations:

  • Implement conditional logic (e.g., {% if template == 'index' %}) to display H1 on logos only on homepages
  • Use Chrome DevTools and SEO audit tools (Lighthouse, Screaming Frog) to detect hidden H1s injected via JavaScript
  • Make heading tags configurable in theme schemas for flexibility
  • Maintain proper semantic hierarchy (H1 → H2 → H3) based on content structure

Best Practice: Ensure exactly one H1 per page that reflects the main content (product title, blog post title, etc.).

Participants offer to help debug specific H1 issues and encourage community knowledge-sharing on this topic.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

In the past few months, I have replied and encountered several kinds of H1 issues in this community during my leisure time, and in my opinion, most of them are under the same pattern or have the similar cause codes. If you would like to get a clear view of this issue and know its inner strategy, my post here may be a big help for you, I believe.

  1. Know where the H1 issue locates. The reason why I list this point initially is, ways of handling H1 issue will vary for different locations. For example, the way of handling H1 issue on Logo or on scripts are quite different.

  2. Recognize H1 issue source. Some H1 issues are caused by other plugin or apps after installing or modifying, as they will insert their own H1 or comment store original H1 to make their own effective. It is easy to resolve the H1 issue from the original theme, but much more difficult to solve entirely when the issue is from an external app or plugin.

  3. Always remember H1 exists once on a page only. When it comes to pages generated by some theme built up apps, we may forget to check how many H1 tags exist exactly before publishing, and it will result in excessive issue. The solution here is various indeed, but with a clear structure and view of the heading tag concept, we can get rid of this issue in the early age as soon as possible.

Hope my experience shared here is helpful when you find out my post and if you have any better ideas you think it’s better to correct or optimize my feedback, don’t hesitate to let me know. If you have some H1 issues, I’m happy to check and examine for you sometimes.

Thank you and have a lovely day!

2

Hi @SEOAnt-Jeffery

Quick Tips for Solving H1 Tag Issues

I’ve come across many H1 issues in this community lately, and most follow similar patterns. Here are a few key points that might help:

  1. Know Where the Issue Is: H1 issues vary depending on location (e.g., logo vs. script areas). The fix depends on where the tag appears.

  2. Identify the Source: Some plugins or apps may add their own H1 tags or override the original one. It’s easier to fix theme-related issues than external ones.

  3. Use One H1 per Page: Multiple H1s can hurt SEO. Always check before publishing, especially when using theme builders.

Hope this helps! Feel free to share your thoughts or reach out if you need help with a specific issue.

If my reply is helpful, kindly click like and mark it as an accepted solution.
Thanks!
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3

Hello @SEOAnt-Jeffery

you’re spot on with the recurring patterns of H1 issues across themes and apps.

To build on your points from a more technical SEO perspective:

1. Location Context Matters

You’re absolutely right — resolving H1 issues requires understanding the DOM context. For instance:

  • If the logo uses an

    in the header.liquid, it should be scoped only to the homepage (often with {% if template == ‘index’ %}).

  • On inner pages, the

    should shift to the main content title (

    {{ page.title }} or

    {{ product.title }} etc.), and the logo should revert to a
    or .

2. App Interference

Many third-party apps (especially SEO tools, review widgets, or page builders) inject H1s via script tags or override theme content dynamically using JavaScript. These H1s often:

  • Don’t appear in source code, but do in rendered DOM (important for Googlebot rendering).

  • Can duplicate semantic meaning and confuse crawlers.

Using Chrome DevTools → Elements + “Search all H1s” (Ctrl+F >

) helps detect hidden conflicts.

Also, tools like Lighthouse, Ahrefs, or Screaming Frog are great to crawl pages and report excessive H1s.

3. Best Practices- Only one

per page. Use

/

for hierarchy, not for styling.

  • Use semantic headings reflecting page content (e.g. blog title, product name).

  • For custom sections, ensure heading structure is preserved using section.settings.heading_tag if applicable.

Please note:

Theme developers should consider making the heading tag configurable in schema, allowing users to switch between h1, h2, etc. depending on placement.

Happy to debug any specific case or help audit heading structure. Thanks again for contributing to the community with such a thoughtful post!

Let me know if you have any issues!

1 Like
4

Thank you for summarizing my post highlights here and if you have other ideas about H1, please share it here and we can learn together~

5

@MandasaTech @Your answers have made this post much more informative and comprehensive

Thanks for your suggestions and additional ideas, very beneficial!

6

Hello @SEOAnt-Jeffery

if like this please like and accept the reply.