I have no experience with Google Shopping & Ads. What’s the best place/way to ramp up?
Hello Josh, thank you for the question, my name is Emmanuel founder of FeedArmy, and I will be answering your questions.
There is actually a huge amount of things you need to take into consideration before you start.
First thing is to ensure your website is compliant, as getting suspended is so quick, have a look at the guides and policies linked below:
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/merchants/community-video/379501229
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758
Then once your website is compliant, submit your data feed using for example the google and youtube app, or my personal favorite is multifeeds.
https://apps.shopify.com/multiple-google-shopping-feeds
Then setup your campaigns, and as you know nothing about google shopping or advertising, I recommend you use performance max. This is much easier to manage then complex setups.
And once you have done this for a month or more, start looking at articles, videos and learn from this. I am not able to share everything, because I would be writing 1000 pages long, too much
So have a look at my videos to start with: https://www.youtube.com/@feedarmy