Can someone go to my store mrtrendytreasures.com and see the feel I’m getting traffic but I feel like something is wrong thank you.
Topic summary
Store owner seeks feedback on mrtrendytreasures.com after getting traffic but sensing issues with conversions.
Key issues identified:
- What the store sells is unclear; homepage doesn’t communicate value.
- Hard to find products; navigation and discovery are weak.
- Too much text; visitors are unlikely to read it all.
- Unclear primary call to action.
- Visual design (color palette) may not fit the product theme.
Recommended improvements (CRO-focused):
- Use a lighter, more vibrant color palette to suit book/product displays.
- Replace text-heavy hero with a compelling image and clear value proposition/CTA.
- Surface product collections on the homepage and feature a few items per collection.
- Add essential product details (e.g., for books: author, brief summary) and a “You may also like” section.
- Shorten product descriptions; use accordions or bold key points (materials, size, features).
- Improve collection pages with second hover images and consistent thumbnail sizes.
Status: No decisions reported; the thread offers actionable suggestions but awaits the store owner’s updates. Images were included as visual examples of page layouts and templates.
- What you’re selling isn’t clear.
- The main section should quickly tell me why I should buy from you.
- It’s hard to find your products.
- There’s too much text that people won’t read.
- I’m not sure what action to take.
Hello @Treasures_T
I’m Garcia, a CRO (Conversion Rate Optimization) expert from PageFly, a Shopify Advanced Page Builder App. I have some suggestions and hope that they can help increase your conversion rate
Homepage
Overall, I recommend choosing a lighter color palette for your website because book displays need to be vibrant, and thus, lighter shades are the best choice. Additionally, although your store has a wide range of products, your homepage does not clearly communicate what you are selling. I have a few suggestions:
- Replace the hero banner text with images: Using too much text at the top of the page can cause visitors to overlook important information. An image can capture attention more effectively.
- Showcase collections on the homepage: You should display various collections along with a few featured products from each collection. I noticed that you sell a variety of items, not just books. Organizing your products into collections will help customers understand what you are offering more clearly.
- Provide more information about books: Whether they are eBooks or physical books, include details like the author and a brief summary of each book to enhance the product descriptions.
Product page
- Add more product details: include details like the author and a brief summary of each book to enhance the product descriptions.
- Consider adding an “You may also like” upsell section to introduce related products.
- Condense Overly Detailed Descriptions: Your product descriptions are currently very text-heavy. You could streamline this content using accordion elements or by bolding key features that need attention, such as material, significance, size guide, etc.
You can take our templates as an example:
Collection page
- Add 2nd hover images: This feature can be particularly effective in e-commerce, as it provides a quick preview and can highlight different features or angles, helping customers make informed decisions more efficiently.
- Consistency in thumbnail images: This uniformity makes the website look more organized and can improve navigation, making it easier for users to compare products and browse through categories without distraction.
These adjustments can make your website more user-friendly and visually appealing, potentially increasing customer engagement and sales.
Hope it helps!
Cheers,
Garcia