Kyle if we are having a discussion about SEO in 2025 we would love to understand the latest on Google’s view on AI tools creating page content - blogs, product.
What is the official view, as SEO experts understand things in Spring 25.
Also, please can you share with us, what is Shopify planning to introduce to help merchants with ranking in Google higher in Google, and Bing for that matter.
- I feel that you could introduce tools to help merchants set up products and collection pages, and write blogs, so that the Headings are simple to manage. In reality, why does a H2 text need to be larger than H3.
- Also, if you are creating pages in Shopify, its very very hard to achieve a text to html ratio about 6% - this has to be due to the way pages are written in Shopify ?
- Having spoken to so many Shopify experts, there is codling built into Shopify pages, that make achieve high scores in Google Core Vitals very hard. We are advised to pick our battles and move on.
Shopify delivers so much for Merchants and the App building community - its amazing. But it feels more attention to SEO, Google and AI ranking is over due.
Well, for the official view, you’d have to ask Google. 
They recently updated their guidelines and made several mentions of AI, which are available to review here: https://www.seroundtable.com/google-search-quality-rater-guidelines-generative-ai-38842.html
Thanks for your feedback on the product, I appreciate it. I can only share that we are always working hard to improve the product, including with respect to SEO. I haven’t heard “text to HTML ratio” mentioned in a while.
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Thank you Kyle.
Thanks for the link - I will read with interest. This is Barry Schwartz I think. I subscribe to his Search Buzz video … I really should focus on designing shoes .. I just seem to love getting into SEO - so much more interesting than PPC or Meta Ads.
Text to HTML ratio is measurement that tools like SEMrush and Sitechecker record. They say .. “A low text-to-HTML ratio indicates a webpage has a lot of code relative to the amount of visible text, which can negatively impact SEO and user experience.”
Perhaps we will focus on key pages, and see what we can do. Most of ours stuggle to get over about 7%, even blogs (with images)
For what it’s worth, Google has been pretty clear (and I believe them on this one) that text to HTML ratio is not worth worrying about. And if I were in their shoes, I would also not really think about it when building a search engine and ordering results.
https://www.seroundtable.com/google-text-to-html-ratio-seo-35753.html
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