I run a testing TikTok CBO campaign for $50 to test a winning product. From the statistics = 0.25 CPC, 5.39 CPM it’s actually winning product because as far as I understand it is good metrics, right? Correct me if I’m wrong. I got 13 checkouts but no sales. I really wonder so so so much what should I improve on? How do I get more sales? Like what is my missing point to improve to get sales because I can’t analyze as a beginner. My website is memoriesly.com. I guess the website also can be an obstacle. What should I change in the website or ADs or something else? Thank you for your help anyway!
I’m Gina - Product Manager at flareAI. flareAI has helped Shopify stores generating $5 million in sales from Google Search, on autopilot.
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It sounds like your campaign has generated a good number of clicks and impressions, which are positive indicators, but you haven’t yet seen any sales.
There are a few things you might consider to try and improve your conversion rate (the percentage of people who click on your ad and go on to make a purchase).
Optimize your landing page: Make sure your landing page is clear, easy to navigate and provides all the information potential customers need to make a purchase.
Test different targeting options: Experiment with different targeting options to reach a more relevant audience.
Test different ad creatives: Try different ad creatives and see which one resonates most with your target audience.
Test different product images and videos: Experiment with different product images and videos to see which ones drive the most engagement.
Consider offering a promotion or discount: Offering a promotion or discount can help incentivize people to make a purchase.
Analyze your competitors’ performance, and what makes them successful.
It’s worth noting that it can take time and experimentation to optimize your campaign and see sales. Keep track of your progress and make adjustments as needed.
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