Top 5

Ask Me Anything Q&A Googleshoppingamarepo
1

Hi,

Thanks for doing this!

When new to Google ads what are the top five things a beginner should know before starting with GOOGLE ads?

Thanks so much!

2

Hello ADieckmann, thank you for your question in the FeedArmy AMA Event.

  1. Make sure your Google Merchant Center errors and warnings are resolved: https://merchants.google.com/mc/products/diagnostics
  2. Be compliant with all Google policies to avoid a suspension:
    https://support.google.com/merchants/answer/6150127
    https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
    https://support.google.com/merchants/answer/7052112
    https://support.google.com/merchants/answer/4752265
    https://support.google.com/merchants/answer/13693865
    https://support.google.com/merchants/answer/6149970
    https://support.google.com/merchants/answer/9158778
    https://support.google.com/merchants/answer/6150244
  3. Start your advertising with standard shopping campaigns, so you can learn which search terms are being used. So don’t use PMax to begin with.
  4. Make sure you have a high enough daily budget, like $50 / £50 per day, to ensure you are getting traction
  5. Ensure your conversion tracking is working as well as your remarketing tracking.