Hi,
Thanks for doing this!
When new to Google ads what are the top five things a beginner should know before starting with GOOGLE ads?
Thanks so much!
Topic summary
A beginner asks for the top five things to know before starting with Google Ads. The response provides five key recommendations:
Pre-launch essentials:
- Resolve all Google Merchant Center errors and warnings via the diagnostics page
- Ensure full compliance with Google policies to prevent account suspension (multiple policy links provided)
Campaign strategy:
- Begin with standard shopping campaigns rather than Performance Max (PMax) to learn which search terms drive traffic
- Allocate a sufficient daily budget (minimum $50/£50) to gain meaningful traction
Tracking setup:
- Verify that both conversion tracking and remarketing tracking are properly configured and functioning
The discussion remains focused on foundational setup steps, emphasizing policy compliance and proper campaign structure for new advertisers.
Hello ADieckmann, thank you for your question in the FeedArmy AMA Event.
- Make sure your Google Merchant Center errors and warnings are resolved: https://merchants.google.com/mc/products/diagnostics
- Be compliant with all Google policies to avoid a suspension:
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244 - Start your advertising with standard shopping campaigns, so you can learn which search terms are being used. So don’t use PMax to begin with.
- Make sure you have a high enough daily budget, like $50 / £50 per day, to ensure you are getting traction
- Ensure your conversion tracking is working as well as your remarketing tracking.