How would you go about performing user research for a digital product? Specifically a guide. I am not really sure how I’d start with that.
Hey @jadamc not sure what you mean by a guide? can you elaborate so I can better understand the potential routes.
Virtual, downloadable guides like for fitness or meditation
Alrite okay.
For your own product you could look at checkout form or registration data of the users, maybe to get some insight into some patterns or trends in there. If there isn’t a lot of data to work with you may have to go elsewhere like competitors and review sites. You can check out similar products and what people are saying about them on social, in review sites or elsewhere.
I would highlighy recommend interviewing potential customers, or even better, people who have just bought or downloaded the guides, you may need to incentivise them somehow, but you would learn a lot from a few 10-15 minute interviews.