I’m trying to find ways to market my store i been doing facebook ads but nothing really, just trying to figure out what will be the best options
Topic summary
A store owner seeks marketing strategies beyond Facebook ads, which haven’t yielded results. Community members identify several improvement areas:
Trust & Transparency Issues:
- Missing delivery costs and return policy information
- Lack of customer reviews and clear payment methods
- Need for special deals and promotional sales
Technical SEO Recommendations:
- Add JSON-LD schema markup for better search engine recognition (business info, shipping, returns, contact points)
- A paid tool starting at $3/month is suggested for schema implementation
Marketing Channel Suggestions:
- Integrate existing Instagram with Shopify for Instagram Shopping
- Consider Google Ads as an alternative to Facebook
- Study competitor stores to learn their techniques
Current Social Presence:
The store maintains accounts across Pinterest, Facebook, Instagram, TikTok, and Twitter/X.
One responder notes regional performance variations, with EU stores facing challenges while US, UK, AU, and CA stores performed better. The consensus emphasizes that running ads alone is insufficient without addressing foundational website trust elements and technical optimization.
Hey @Empirewaredrobe ,
Thanks for posting,
by scrolling on your website, i have find some elements to be improved,
try to add deal products,like special occational deal sales, you are lacking in trust building, although your website is looking good, there is not clearity to user where they will have to pay for delivery or what are the returns process, payment methods, good reviews,
try to find some good hands of ads compagn runner, that will help you at the starting and you will learn it from it too,
i have experience that while i was working with, we had that challenges in EU , but our other stores ca , uk,au ,usa did best score. after implimenting these.
try to find out your competitor stores and learn from them, what techinques they are using. just running ads is not enough
I would create an Instagram page and integrate it with Shopify. Arter that, try using Instagram Shopping.
Or you can also try Google ADS
Also, you can add more schema markup to your store, such as information about your website, webpage, business, shipping methods, working days, contact points, return schema. Currently, this schema markup is not added to your site.
JSON-LD schema markup helps your site to be more recognizable and understandable for Google search and impacts SEO.
This tool is efficient (from 3 USD/month): https://apps.shopify.com/seo-schema-for-products-1?utm_source=shopify_forum&utm_medium=organic_social
So i Have Social Media:
Pinterest: https://www.pinterest.com/empirewardrobe22/
Facebook: https://www.facebook.com/EmpireWardrobe22
Instagram: https://www.instagram.com/empirewardrobe22