What are your biggest challenges as a Shopify merchant?

Hi All :grin:

I’m curious to hear from you - what are your biggest challenges or pain points in your e-commerce journey so far?

A bit about myself - I’ve been building apps as a freelancer in the past 3 years (e.g. app that does AI-driven product recommendations). Now, I’d love to build an app that could contribute back to the Shopify community.

Thank you!